Case Study
Diversified Innovations:
Bringing Construction Innovation to Life
Intro
Diversified Innovations (DI) was founded by an engineer driven to solve enduring construction challenges with innovative, never-before-seen tools and applications. Constantly asking, “There’s got to be a better way,” the DI team set out to create products that empower users to do it by yourself.
To showcase their groundbreaking solutions, DI partnered with BRK Marketing to develop a dynamic content strategy that could bring their complex products to life.
Services
- Scriptwriting for Technical Storytelling
- Storyboarding
- 3D Animation Video Production
- Content Strategy Development
- Creative Direction
The Results
The partnership resulted in five informative 3D animated product videos that brought each invention to life. DI now has polished content to share with potential manufacturing partners, helping translate innovation into commercial opportunities and establishing credibility in the construction industry.
THE CHALLENGE
While DI’s products offered clear value, their technical nature made them difficult to explain through traditional marketing channels. The company needed a way to:
- Demonstrate exactly how each product works
- Highlight unique benefits and problem-solving applications
- Engage industry professionals, manufacturers and new customers
- Establish themselves as a leader in innovative construction solutions
THE SOLUTION
BRK created a multi-layered creative strategy designed to communicate technical concepts in a visually compelling, easy-to-understand way:
- Strategic Scriptwriting: Developed engaging, clear scripts that simplified complex technical information without losing credibility.
- Storyboarding: Designed detailed storyboards to guide each step of the animations, ensuring both accuracy and creative flow.
- 3D Animation Videos: Produced five high-quality 3D animated videos that showcased product functionality, durability and efficiency in real-world applications.
LOOKING AHEAD
Building on the success of these five product launches, DI and BRK are exploring ways to expand the content library, support upcoming product launches and continue enhancing brand recognition across the construction sector.
Next Projects
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