Case Study
Promotional Campaign for Anthony & Sylvan Pools
Intro
Promoting the leaders of luxury
Anthony & Sylvan has built a nationwide reputation for crafting and servicing luxury pools and providing unmatched customer care to their clients. They’re known for creating custom pools and backyard features with lasting quality, in addition to offering post-build services like cleanings and renovations.
Services
- Video
- Digital
- Web
The Results
71,988
Emails delivered
18.67%
Unique open rate for unsold leads
103
total pools sold during the week of counting promotion
± 500
appointments set — the largest response rate achieved to date for an Anthony & Sylvan Pools promotional event
The Challenge
Anthony & Sylvan partners with us for their annual promotional events that take place in May and August. Excessive rainfall in early spring 2018 caused revenue from sales and service to decline in several regions during what is typically a high sales period. The goal of this particular promotional event was to compensate for that loss during their annual 2018 August sales campaign.
The Solution
To meet the goal of increasing sales by a larger percentage than in the past, we developed the Staycation campaign, a three-tiered email blast targeting unsold and unassigned leads and offering “end of the year” best pricing to those who signed a contract agreement by September 1. In addition, YouTube in-stream and bumper ads were developed to boost awareness of the promotion.
Work
Print and digital tactics enhanced with custom photography and videography came together to create the optimal integrated solution.
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