Meredith Carter


The Importance of the Customer Experience (CX)

What is customer experience? Our Director of Accounts, Jan Morris, recently published an article in the Charlotte Business Journal detailing the importance of centralizing customer experience (CX) in your marketing strategy.

You can improve and transform your customers’ experience by mapping a customer journey and incorporating relevant personalization. Creating intuitive and engaging customer experiences – with consumer touchpoints eased of conflict – makes it easy for customers to engage with your brand and products, increasing customer loyalty and repeat buyers.

Personalized touchpoints surprise and delight customers, which creates a positive emotional response. Read more about the customer experience and customer journey mapping here.

Questions about this article or want to learn how BRK Marketing can assist in crafting your marketing strategy? Contact us today!

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