Consumers Prefer Authentic Brands

Do customers make purchasing decisions based on the authenticity of brands? In a recent Charlotte Business Journal article, our Creative Director, Meredith Carter, wrote that consumers expect brands to be honest and transparent. “In this regard,” she states, “authentic is entirely synonymous with trustworthy.”

This authenticity extends beyond truthful advertising and incorporates company culture and brand values, as well as how these elements are communicated to consumers and partners. Consistent authenticity will build lasting trust with consumers, creating deep emotional connections. Essentially, your business culture must align with your brand for consumers to truly trust you. Read the full article to learn more about building authentic brands.

BRK Global Marketing values its corporate culture and our clients. We would love to talk with you about developing your marketing strategy to include the authenticity of your brand. Contact us! We look forward to learning more about your brand!