Jack Burke


An Effective Content Team is Essential to Exceptional Content Creation

What does it take to create exceptional content? Aldo Pineda, Director of Content, shared his tips to hiring and creating an all-star content creation team in a recent article published in Charlotte Business Journal.

Aldo outlines the importance of hiring creatives specialized for your team’s content needs. “Before you begin building out your team, determine your exact content demands. If your strategy is not over-the-top visual-heavy, a solid trio of three talented content professionals should meet your needs. If you require significant photo and video assets, you may benefit from having a dedicated editor on staff, for a total of four team members.”

To read more of Aldo’s suggestions, access the full article now.

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