Scaling Up: Y2 Yoga’s Digital Transformation

THE CHALLENGE

After more than a decade of success and organic growth, Y2 Yoga hit a critical turning point. Operational setbacks and delayed expansion impacted momentum, while inconsistent branding across locations and platforms diluted its strong identity.

Though its auto-pay membership model offered a measure of revenue stability, the studio struggled with converting enough new students into long-term members and maintaining consistent community engagement. Y2 needed to reestablish its foundation and build a scalable strategy to support long-term growth.

THE SOLUTION

From January through June 2025, BRK Global Marketing partnered with Y2 to refine their brand strategy and align all marketing efforts under a unified, authentic identity. Our work included:

• Clarifying brand identity across all digital touchpoints to reflect Y2’s signature energy and structure.
• Revamping membership marketing to drive student conversion and strengthen retention.
• Activating community engagement through events, organic social content and targeted paid campaigns.
• Streamlining the user journey on the website to improve navigation, highlight memberships and increase conversion opportunities.
• Supporting expansion readiness through strategic investments in teacher training and digital content development.

LOOKING AHEAD

Y2 now has improved digital visibility, stronger audience engagement and a more consistent brand, driving measurable results today while laying the foundation for future growth.

With a clearer strategy and stronger digital presence, Y2 is poised to expand its reach while staying true to its bold roots—challenging students, fostering a loyal community and making yoga an essential part of everyday life.