Elevating Email Marketing for Eastwood Homes

The Challenge

Eastwood Homes is a well-known and respected name in the Southeast, but they needed a more cohesive and engaging approach to their email communications—particularly as they advertised new homes, featured neighborhoods, floor plans and realtor events.

There were two primary challenges:

1. Consistency at Scale
Eastwood operates in multiple states with dozens of communities and divisions. Each location runs local promotions, hosts events and offers varied inventory, resulting in 100+ marketing tactics per month. That kind of volume made it difficult to maintain brand consistency, visual cohesion and campaign quality without a strategic system in place. Every flyer, social post and email needed to align with brand standards while staying fresh and relevant for each community.

2. Stronger Event Promotion & Customer Connection
Purchasing a home can be a stressful process, so building strong relationships and trust between realtors and customers is crucial. One of the most effective ways to do this is through thoughtfully planned events that give buyers a chance to connect with agents in a meaningful way. These events are promoted through targeted marketing emails, engaging social media content, eye-catching flyers and impactful digital ads—all developed by our team. We take a strategic and creative approach to ensure every touchpoint reinforces credibility, builds connections and supports the customer journey.

Objectives

Our team worked alongside Eastwood to address their most critical goals:

Primary Objectives:

• Improve brand awareness across all divisions and customer touchpoints
• Generate qualified leads through form fills and campaign engagement
• Drive conversions, including home purchases and community inquiries
• Increase attendance at realtor-hosted events with targeted promotional support

Secondary & Long-Term Objectives:

• Support Eastwood’s long-term growth strategy, including land expansion initiatives and the upcoming 50th anniversary milestone
• Lay the groundwork for successful brand integration during future acquisitions of other home developers

Strategy & Approach

To tackle Eastwood’s goals, BRK implemented a multi-layered approach:

• Branded Email Templates: We designed structured, on-brand templates for new homes, neighborhoods, floor plans and events that could be easily customized by division or market.
• Seasonal Campaigns: We created promotional themes aligned with key times of the year—New Year, Spring, Summer, End-of-Year—to help keep messaging relevant and timely.
• Creative Event Support: Each event was backed by standout creative—emails, flyers and social graphics designed to drive engagement and RSVPs.
• Operational Efficiency: With 100+ tactics per month, our team built an internal workflow to streamline asset development, approvals and delivery, ensuring every piece went out on time and on brand.

Looking Ahead

As Eastwood prepares to celebrate its 50th anniversary and continues expanding through acquisitions, their marketing foundation is stronger than ever. With BRK as a creative and strategic partner, the brand is well-positioned to deepen its impact in the Southeast and beyond.

Looking to scale your marketing without sacrificing quality?
Let’s talk → contact@brkglobalmarketing.com.