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Building a Franchise-Ready Brand: Devon Creek’s Transformation
Intro
Devon Creek, a landscape company with over 30 years of experience, specializes in creating and maintaining remarkable outdoor transformations. Originally founded on in New York, the owner brought the business to Charlotte, North Carolina with the goal of franchising.
To make this vision a reality, Devon Creek needed a brand that could scale and resonate both locally and across future franchise locations. They turned to BRK to reimagine their identity and build a strong foundation for growth.
Services
- Logo and visual identity development
- Brand refresh
- Marketing assets
- Trade show materials and booth design
- Truck wraps
- Landing page design and optimization
The Challenge
As Devon Creek prepared to franchise, their existing brand lacked the cohesion and flexibility needed for multi-location growth. They needed a modern, memorable identity that could support marketing efforts, franchisee adoption and community recognition while standing out in a competitive landscape industry.
The Solution
BRK supported Devon Creek from the ground up, helping the owner transition his successful New York-based landscape company into a franchise-ready business in Charlotte. This included developing the franchising framework, creating the website and building a cohesive brand identity.
BRK executed a comprehensive rebrand, starting with a refreshed name and logo provided by Devon Creek. The team translated the new brand across every touchpoint: from physical assets like uniforms and trucks to digital channels including banner ads and a dedicated landing page.
Tradeshow presence was also elevated with a full booth redesign, ensuring Devon Creek made a strong impression at industry events. With an emphasis on consistency, scalability and memorability, the rebrand positioned Devon Creek as a modern, recognizable brand ready for expansion.
The project also earned BRK a Gold MarCom Award in 2023, a prestigious international competition that celebrates excellence in marketing and communications. This recognition underscored the impact of strategic, well-executed branding on Devon Creek’s growth story.
Looking Ahead
The rebrand established a strong foundation for Devon Creek’s future, positioning the company to pursue franchise growth and expand its brand recognition.
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