Staying Connected: Powering Campaigns for Carolina West Wireless & Bark Mobile

The Challenge

With a wide service footprint spanning multiple stores, CWW required a high-volume, repeatable campaign model that could deliver fresh creative each quarter while maintaining consistency across all locations.

Every month, the BRK team updated marketing assets based on the latest phone models, including Apple, Samsung, LG, TCL and more, while also customizing flyers for individual store locations.

The challenge extended across various platforms and formats, with campaigns covering print, POP, digital, OOH, TV and radio. In addition, Bark Mobile required its own prepaid-specific campaigns while aligning with the broader CWW brand.

Campaign timing followed a quarterly content calendar with distinct themes:

• Q1: Tax return season
• Q2: Spring growth and transitions
• Q3: A gap quarter with lighter identity campaigns
• Q4: Black Friday and holiday promotions

Each campaign involved complex asset matrices, including billboards, radio scripts, flyers, sidewalk signs, digital ads, website banners and more, ensuring every store location received the right materials, on time.

The Solution

BRK built a streamlined campaign management system, creating a detailed calendar and asset matrix to map every deliverable, approval and launch date. BRK executed quarterly campaigns (five per year, including dual Q4 promotions) that encompassed:

• POP Materials: Posters, phone bar signs, window clings, sidewalk signs, lifestyle magnet posters
• OOH Items: Billboards strategically placed across western North Carolina
• Digital: Digital: Banners for desktop and mobile, Pandora & Spotify ads, Google My Business graphics, social media content, animated ads and landing pages
• Broadcast: Radio scripts and TV commercials with cohesive campaign messaging
• Print: Magazine ads for regional lifestyle outlets like Hickory Living and High Country

Our collaboration ensured consistency and creativity while meeting the scale and speed required. Notably, BRK and CWW earned national recognition with the 2024 GDUSA American Graphic Design Award for Carolina West Wireless’ Holiday Campaign, which spotlighted seasonal deals through playful, family-focused creative across billboards, posters, POP displays and digital platforms.

Looking Ahead

Through this multi-year partnership, BRK helped CWW and Bark Mobile deliver hundreds of assets annually, strengthening their regional presence while competing with national carriers. The campaigns reinforced their brand promise to “Go, stay connected” by keeping customers engaged across every channel, at the store level, on the road and online.

As BRK looks forward, this case study highlights our ability to manage high-volume, multi-channel marketing ecosystems that balance consistency, creativity and speed.

Whether working with local brands or national names, our approach ensures every campaign delivers measurable impact and stays connected to the audience it serves.