Driven by data. Powered by strategy. Ignited by creative genius.
TargetedIQTM is BRK Marketing’s branded approach to digital advertising that combines data-driven insights with advanced targeting to connect your brand with the right people, at the right time, in the right places.
By leveraging behavioral signals, location data, search intent and purchase history, we build custom audiences tailored to your business goals. And wherever your audience goes, TargetedIQTM is right there with them—delivering your message to high-intent consumers across web, apps and ad-supported streaming TV.
Smarter Targeting. Stronger Results.
With TargetedIQTM, your brand doesn’t just show up—it shows up where it counts.
Turn insights into impact
Custom Audiences, Built for Performance
TargetedIQ uses advanced AI-driven audience modeling to turn raw data into precise targeting strategies. By analyzing real-time behavior, intent signals, demographics, purchase history, and location patterns, our AI helps identify high-value prospects, build lookalike audiences, and continuously optimize campaigns for performance.
We target high-intent prospects using data from:
- Websites they visit
- Keywords they search and read
- Real-time smartphone location data
- Online and in-store purchase behavior
- Publicly available consumer data
- Demographic, psychographic, behavioral and intent data
Then, we deploy your message through a tailored mix of targeting tactics, reaching:
- Search Intent Audiences – Individuals actively searching for or reading about your products or services
- Contextual & Content Consumers – Audiences streaming relevant content or browsing niche websites
- Location-Based Audiences – Consumers visiting competitor stores, industry events or your physical locations
- Profile-Matched Segments – Individuals who match your ideal customer profile based on purchase history or demographic signals
- Lookalike Audiences – New prospects modeled after your top converters
- Retargeting Pools – Visitors who landed on your website but didn’t convert
…and more!
Real-Time Transparency with our DI Dashboard
At BRK Marketing, we don’t just launch campaigns—we give you clear, actionable insights through our custom DI Dashboard, built to simplify complex data and support smarter decisions.
Track what matters:
Every campaign is enhanced with AI insights—so the audiences you see and the metrics you track are backed by smarter, faster data-driven intelligence.
- Ad Performance – Monitor impressions, clicks, conversions and more in real time.
- Audience & Geographic Insights – See who’s engaging and where your campaigns are driving the most impact.
- Website Behavior & SEO Metrics – Understand how paid traffic interacts with your site, from bounce rates and top-performing pages to keyword rankings.
- Email & Social Performance – Track how your organic and email efforts support your overall digital presence.
- Goal-Based KPIs – Measure progress toward key business outcomes like lead volume, conversion rate or ROAS.
- Automated Monthly Reports – Stay in the loop with easy-to-digest summary reports delivered straight to your inbox.
Easy to understand results.
With TargetedIQTM, data isn’t buried in spreadsheets or lost in vague metrics. It’s visual, accessible and focused on the results that matter most.