Letting the Creative Juices Flow: See Our Favorite Design Trends of 2023

It’s no secret that our creative department is something we’re really proud of here at BRK. One thing that we especially love about our creatives is how they stay up to date on industry trends to make sure that all of our design work is fresh and serves its purpose. 

Today, we wanted to share a few design trends of 2023 and what’s been inspiring our design team so far this year! Continue reading to learn about what’s sparking creativity at BRK. 

Minimalism with Bold Typography

Minimalism has always held power as a design approach, and that still rings true in 2023. This time, it takes a new twist with the incorporation of bold typography. This trend combines clean and spacious layouts with eye-catching, large-scale typography. 

By using bold fonts and strategic placement, designers can convey their message effectively and create a strong visual hierarchy without overwhelming the consumer. This trend also focuses on creating ample whitespace, allowing the typography to stand out and make a bold statement. This type of design work is great for advertisements that have important or especially witty copy that deserves to stand out! 

Dark Mode Designs 

With the rising popularity of dark mode in various tech, applications, and websites, it’s no surprise that this trend has found its way into graphic design. Dark mode designs provide a sleek and modern look, enhancing the overall user experience and reducing eye strain. By using contrasting colors and subtle lighting effects, designers can create a visually stunning and immersive experience that draws users in. 

Organic and Nature-Inspired Elements 

Our world is increasingly going more and more digital. While exciting, the rise in technology makes ‘getting back to nature’ a popular ambition. That being said, a great design trend to focus on this year is incorporating organic and nature-inspired elements into graphics and digital work. This helps to establish a connection to the natural world – something that is often lost nowadays. Illustrations that include plants, animals, and landscapes can bring a fresh and calming feel to designs, evoking emotions and bringing a touch of real life to the picture.

Now, let’s hear from one of our design team members! 

We reached out to Jamil, a member of our creative department, to ask him what his personal favorite design trends are this year.

Jamil shared that he personally loves incorporating a digital photo of a product or object with bright-colored typography and working it into the design. He said this trend makes for an eye-catching graphic as both the photo and typography make the overall message a lot stronger.

What inspires you? 

At BRK, we are always looking for things that inspire us to do great work for our clients. We encourage you to tap into your next jolt of inspiration and see what sparks! And if that happens to be an idea that we can help you execute, please don’t hesitate to reach out to our team. We’re happy to bring your visions to life! 

Click here to get in touch!