Before you jump in the car to head to a new destination, you probably load the directions to the address on your GPS, right? You need to develop a marketing plan to guide your business in the right direction, too. Keep reading to find out exactly what a marketing plan is and how to build one.
What is a marketing plan?
A marketing plan is a roadmap that your business can use to identify and track progress towards goals. To successfully create a marketing plan, you need to analyze your brand’s strengths and weaknesses while isolating ways to offset obstacles.
A marketing plan will consist of multiple strategies, such as:
While you implement your marketing plan, you should consider minimizing other marketing efforts as the plan is being conceived so you can accurately track the plan’s results. Worried about losing momentum with sales? 97% of BRK clients that stopped and/or limited marketing while developing their marketing plan noticed sales that barely fluctuated. Why? Their marketing plans had relied too much on reactive marketing.
Creating a proactive vs. reactive marketing plan
In a world of ever-evolving digital trends, it’s easy to fall into the trap of reactive marketing which relies on the impulse to spend and advertise. While reactive marketing can sometimes get more eyes on your social media channels, it doesn’t necessarily lead to more sales.
Proactive marketing is well-thought-out and planned ahead of time—creating an impactful marketing plan will typically require three to six months and will include plans for the years to come.
What happens next?
When you implement your marketing plan, it’s important to be patient for results. Good marketing and advertising can provide short-term recognition, but great marketing works in the long run.
After following the marketing plan for the first year, you can collect data to analyze and review that will be used for the next year’s plan. By tracking key performance indicators (KPIs), you can gauge user responses to your message and integrate a broader range of marketing tactics.
Experiment with new marketing initiatives and use the data you gather to pivot and control costs. At the end of the day, following a B2B marketing plan will make you a marketing geniuswhose plans lead to measurable results.
Begin developing a B2B marketing plan today
Don’t spend time and money on reactive marketing tactics that don’t lead to long-term results—start developing a marketing plan that today.
To learn how BRK Marketing can partner with you to build and implement a successful marketing plan, contact us today.