Your website is home of educational blog posts and information about the services you offer, but is it set up for the best results? Whether you’ve never audited your website before or you have a redesign planned, here are the key metrics you need to track in your website audit.
What is a website audit + why does it matter?
A website audit is an examination of your website’s page performance to determine whether or not it’s optimized to achieve traffic goals.
A website audit takes time, but by analyzing your website, you’ll see major benefits like:
Top metrics to look for in your website audit checklist
When you audit your website, you’ll find plenty of information and analytics. Instead of getting overwhelmed, focus on the metrics that will matter most:
Another important aspect of your website audit is checking for search engine optimization to see if the content you create is paying off with higher traffic and conversions.
Keep these questions in mind when you do your SEO audit:
Conduct a website audit today
Don’t spend any more time crafting and publishing content to a website that isn’t properly optimized. Conduct a website audit today, and turn to BRK Marketing for the best results.