Do You Really Know What Your Clients Want?

Marketing without data is guesswork. The good news? Your clients are constantly leaving behind a trail of behavioral signals—subtle but powerful cues that reveal what they actually want.

At BRK, our TargetedIQ™ approach transforms these signals into precise insights, helping brands reach the right audience at the right time with the right message. And It’s not just a platform; it’s powered by the creative minds and strategic talent of BRK.

With TargetedIQ™, you get intelligently targeted digital advertising that keeps your brand visible, relevant and ahead of the competition 24/7.

What Are Behavioral Signals?

Unlike demographics or surveys, behavioral targeting is built on actions, not assumptions. These intent-driven signals include:

• Websites visited and content consumed
• Keywords searched in real time
• Location-based movements
• Online and in-store purchase behavior

By analyzing these signals, TargetedIQ™ builds custom audiences aligned with your business goals, eliminating wasted spend and driving measurable growth.

Interest-Based Targeting That Converts

Traditional targeting based on age or geography doesn’t capture intent. TargetedIQ™ identifies audiences already showing interest in your category, such as:

• Streaming content connected to your industry
• Browsing niche websites in your space
• Comparing products or services like yours

Your ads appear exactly where relevance is highest, maximizing engagement and boosting conversion rates. Serve the right message to the right person, every time.

Purchase Behavior: The Strongest Intent Signal

The clearest indicator of buying intent is purchase behavior. With TargetedIQ™, you can track and act on:

• Abandoned carts and “almost-buyer” signals
• Repeat purchases that reveal loyalty
• Competitor store visits or industry event check-ins

These insights let you:

• Re-engage prospects with personalized offers
• Identify upsell opportunities among loyal customers
• Expand reach by modeling new audiences after your best buyers

With TargetedIQ™, you’re not just targeting buyers, you’re building lasting relationships and expanding your market.

Smarter Targeting = Stronger Results

TargetedIQ™ doesn’t just place ads, it delivers them where intent meets opportunity. By combining:

• Behavioral signals
• Location intelligence
• Search intent
• Purchase history

Your campaigns cut through the noise across web, apps and streaming TV with unmatched precision. Smarter targeting, stronger results—plus always-on visibility that keeps your brand in front of the right audience across the digital landscape.

Real-Time Insights with the BRK DI Dashboard

Transparency is non-negotiable. That’s why every TargetedIQ™ campaign is powered by the BRK DI Dashboard, giving you:

• Real-time visibility into performance, clicks and conversions
• Audience insights (who’s engaging, and where)
• SEO + website behavior tracking
• Social + email campaign results
• Automated monthly reporting

No endless spreadsheets, just actionable insights that help you adjust and scale with confidence.

From Guessing to Knowing

Client intent isn’t hidden, it’s written in their behavior. With TargetedIQ™, BRK helps you decode those signals and turn them into marketing that truly connects.

Stop guessing. Start knowing. Learn more about TargetedIQ™: https://brkmarketing.com/targetediq/.