Building the Brand Behind DRNX: The Adaptogenic Water

The Challenge

With rapid growth on the horizon, DRNX needed a cohesive, standout brand identity to match the bold promise of its product. The challenge was threefold:

1. Create an energetic visual identity that reflects the science-backed performance of Adaptogenic Water Technology™.
2. Deliver immersive retail touchpoints that grab attention and drive engagement at the shelf level.
3. Build a compelling trade show presence that would introduce DRNX with confidence to a broader industry audience.

Our Approach

BRK Global Marketing launched a full-scale brand refresh, building an ecosystem of visual identity, digital engagement and physical marketing assets that powerfully reflected DRNX’s promise: A Bolder Water.

Branding Cohesion & Identity Expansion

We unified DRNX’s visual identity with a vibrant and energetic design system. Each flavor in the lineup was assigned a signature color (pink, purple, green, orange and red) to infuse the brand with personality and help customers quickly identify their favorite. This color coding was applied across all branding elements, from digital assets to printed collateral and Point-of-Purchase (POP) materials.

In addition, BRK Global initiated the trademark process for all brand variations, including the primary DRNX logo and the Adaptogenic Water Technology^TM (AWT) emblem, to protect the brand's growing IP portfolio.

Website Redesign

We launched a redesigned DRNX website with a sleek, modern aesthetic that mirrors the product's functional edge and vibrant energy. Highlights included:

• 3D product bottle renders for an elevated look and feel
• Embedded motion graphics and video content to explain AWT benefits
• Clean, intuitive navigation optimized for mobile and retail-readiness

In-Store Point-of-Purchase (POP) Materials

As DRNX expanded into more retail locations, BRK developed a suite of bold, flavor-coded in-store marketing materials to drive awareness and engagement, including:

• Window clings
• Pole signs
• Pump hangers
• Posters
• Shelf wobblers
• Cooler decals
• Floor stickers

All designs featured 3D visuals and vibrant color schemes to ensure instant shelf recognition and brand recall.

Social Media Management

In tandem with branding and retail, BRK managed DRNX’s social media platforms, overseeing strategy, scheduling and creative development. We worked closely with the DRNX team to build a content calendar that supports product education, community engagement and cultural relevance.

BRK produced a variety of in-house graphics, and leveraged DRNX’s brand collaborations with professional athletes like LaMelo Ball and Jazz Chisholm Jr. The result is a bold, cohesive digital presence that amplifies DRNX’s voice and fuels its growing following. Our work with DRNX continues as we support their growing presence across digital, retail and events.

Tradeshow Experience – National Restaurant Association Show 2025

For DRNX's major trade debut, we designed a high-energy booth experience:

• A 10x20’ backdrop featuring the DRNX galaxy motif, animated water splashes and high-impact 3D bottles
• A custom double-sided branded counter for sampling and interaction
• Four vertical 3' x 6.5' panels reinforcing key product messaging and flavor branding
• An engaging, modern layout built to engage foot traffic and maximize booth impact

This setup gave DRNX a professional, confident presence that matched its innovative positioning.

Looking Ahead

While DRNX’s refreshed branding and marketing efforts are still in the early stages, the foundation is firmly in place for measurable growth. The unified identity, bold retail presence and energized digital channels are already generating buzz among consumers, retailers and industry partners.

As excitement builds across events and distributor networks, DRNX is poised to expand with confidence, color and clarity—proving it’s not just another water, but a movement. BRK remains a dedicated partner in fueling that next wave.