Browsing with BURKE | Top Articles 2019 | Volume 34

Check out some FOMO inducing experiential marketing campaigns and on-brand costume inspiration for Halloween 2019!

1. 22 Digital Marketing Trends You Can’t Ignore Going Into 2020

Lots of hot digital marketing topics that are only rising in relevance as 2019 comes to a close, with plenty of stats and examples to back them up.

2. Soapbox: We Need to Be More Skeptical About the Insights We’re Getting

An ode to the importance of thinking critically when it comes to identifying which insights matter, and why.

3. 15 Examples of Experiential Marketing Campaigns That’ll Give You Serious Event Envy

Some awesome examples of brands that tackled experiential marketing campaigns with innovation and FUN.

4. How to Create a Market for Your Product When There Isn’t One

Specific product marketing insight on setting your brand, community and product apart while creating distinction with consumers.

5. 5 Myths About Using Video for Sales: Debunked

Nearly a quarter (24%) of businesses use video in sales conversations, a number that’s only expected to rise. This article breaks down and refutes the most common reasons to not use video in the sales process.

Bonus festive article:

35 Office Costume Ideas for Marketing Nerds & Tech Geeks

In case anyone is still looking for a costume this week!