Whether Instagramming their favorite outfit or browsing Pinterest for the perfect lamp, social media users visit a variety of platforms every day to explore brands and new trends. With that in mind, more than ever brands are shifting to using social media tactics as an efficient, direct, and trackable way to reach audiences successfully. However, social media marketing goes far beyond simply posting attractive product pictures or quippy captions — it’s about positioning your brand, building credibility and awareness, and ultimately persuading your audience to take action . Here are three great ways brands can mirror their brand image on social media, while boosting conversions:
Social media conversions should be at the forefront of any brand’s social media strategy and overall online presence. The creation and consistent use of a social media conversion strategy is essential in achieving results; with the right tactics in place across the right platforms, brands expand their impact and build their audience like never before.
See more about how BURKE can help tailor your digital marketing strategy for success here.