Case Study
Digital and Print Services for Carolina West Wireless
Intro
Small town customer service, nationwide coverage.
Carolina West Wireless was formed in 1991 and is headquartered in Wilkesboro, North Carolina. They service customers in eleven (11) western NC counties with innovative technology including data and mobile services, the latest wireless equipment and competitive wireless plans that provide nationwide coverage. Local heritage and close ties to the communities they serve are always a source of pride for the Carolina West Wireless team.
Services
- Digital
The Results
± 3M
digital radio impressions
16,000
TV spots ran
3,000
radio spots ran
± 10M
Out Of Home (OOH) impressions
The Challenge
CWW needed a full service agency to craft solid campaigns inspired by Black Friday and the holiday season that could cohesively fulfill their request for both traditional and digital advertising. BRK partnered with Carolina West Wireless to increase their market share in the competitive wireless service industry while maintaining their hometown, local business feel they strive to maintain. The most important message for Carolina West Wireless to convey is that they offer nationwide wireless service comparable to household name brands, while able to provide the kind of customer service and trustworthiness of a small local business.
The Solution
We created three different campaigns to represent Carolina West Wireless and capture their array of services, to be run in the second half of 2019. All three campaigns featured a medley of tactics point of purchase, out of home, video and radio production, and digital media. Assets created consisted of campaign billboards, magazine ads, radio and television slots, digital advertisements and more, combined cohesively to emphasize their array of wireless and tech capabilities and reach consumers of all demographics throughout their service areas.
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