Capturing the innovation behind a tradition of excellence.

With over 100 years of service, Tokai Carbon has made a name for themselves as a reliable and ethical producer of graphite electrodes. Their North American branch sought out BRK to help develop a new cutting-edge website, supported by high-impact video content to capture the innovative process across several of their locations. The goal was to not only attract key stakeholders, but create an inviting platform for both corporate and blue-collar workers to explore job opportunities at every level. Through eye-catching video and website design we created the perfect platform for Tokai to continue sharing their quality products and unique brand philosophy.


  • Web
  • Video
Tokai Carbon


Engaging custom imagery and cohesive branding bring visual life to Tokai’s innovative process, unique culture and passion for sustainability.


Footage captured across several of Tokai’s North American locations embody the unique brand philosophy and commitment that sets them apart in their industry for both customers and recruits.

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