You wouldn’t remodel a house without a blueprint, and you shouldn’t redesign your website without one either. The redesign journey is a meticulous process that can often be tedious along the way. It’s crucial to strategize your redesign plan to ensure the end product fulfills all of your goals, and to keep the process as smooth and efficient as possible.
When organizations don’t take the time to fully analyze their original website and it’s shortcomings, they put themselves in a place to drop thousands of dollars on an unrewarding new website. Blanket statement requests like requesting that your new site “look better”, “be unique” or “attract users” leaves little room for measuring success and provides vague direction for your design and development team. Oftentimes, costly revisions during the design process are what cause missed deadlines and budget nightmares. It’s imperative that all parties involved in the redesign get on the same page right off the bat about every aspect of the project including goals, budget and timeline. Setting specific goals like “increase ROI by 15 percent by the end of the year” and “gain 500 new newsletter subscribers” allow businesses to identify specific needs and communicate them clearly to their website design team.
The best way to avoid a sticky, expensive and long-winded website redesign is to come prepared with research and ask questions sooner rather than later. Ensure you’ve done your research on the shortcomings of your current website and set quantifiable goals for everyone involved to strive for. Even the most experienced web developers can find redesign projects daunting. Come to the table with the right resources and background information, and make the most of a great opportunity to improve ROI and boost your website traffic.