Jack Burke


Simplifying SEO: BRK Global Marketing Talks about Expertise, Authoritativeness, and Trustworthiness (E-A-T) with Website Content Creation

In the digital marketing space, it’s no secret that search engine optimization (SEO) plays an integral part in many strategies. It is important to incorporate SEO into your digital presence to improve visibility and attract more customers.

Though a great tool, in the world of SEO there can be an overwhelming amount of information to sift through. When marketing your business, this makes it hard to choose a place to start. Today, we are discussing one simple method for SEO that will help you shift the way you think about the content creation process. Enter: The E-A-T method. Let’s break it down!

What is E-A-T?

E-A-T is an acronym that stands for “Expertise, Authoritativeness, and Trustworthiness.” It is a concept that was introduced by Google in its Search Quality Evaluator Guidelines, which are used by human evaluators to assess the quality of search results. This method gives guidance and direction on how you should be structuring your website content for better search results! 

Why implement the E-A-T method?

E-A-T is an important consideration for websites and content creators who want to improve their search rankings and visibility in Google search results. Here’s a closer look below at each element of the E-A-T framework and why it works:

Expertise: Google wants to see content created by people who have a high level of knowledge and skill in the subject matter they are writing about. This means that authors should have relevant education, training, and experience in the field they are writing about. Establishing credibility amongst your audience is a great way to ensure that they trust you, and the search engines reward you for it.

 Authoritativeness: In addition to expertise, Google also values content that is created by individuals or organizations that are seen as authoritative and respected in their industry or field. This could be demonstrated through things like awards, citations, or endorsements from other experts. Be sure to showcase the things that make you stand out amongst your peers!

 Trustworthiness: Google wants to show searchers content that they can trust and rely on. This means that content creators should be transparent about their sources and methods, provide accurate and up-to-date information, and avoid promoting misleading or harmful content.

How to implement the E-A-T method?

In order to improve your sites E-A-T, website owners and content creators can take several steps, such as:

  1. Providing author biographies and credentials to demonstrate expertise and authoritativeness.
  2. Linking to reputable sources to support claims and provide context.
  3. Providing accurate and up-to-date site information.
  4. Using secure and trustworthy, reliable web hosting and encryption methods.
  5. Building a positive online reputation through customer reviews and ratings.

 The ROI of E-A-T!

By focusing on E-A-T, content creators and businesses can help ensure that their content is seen as high-quality and relevant by Google’s search algorithm, which can lead to improved organic (SEO) search rankings, and increased visibility for their website. 

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