Cortney Legg


Pinpointing 2020 Marketing Priorities

The beginning of a new year is an exciting chance to reflect on the past and look towards the future. With 2020 coming in hot, it’s important to focus on what the new year may bring. Here are three priorities marketers may see in 2020, and how to capitalize on them:

  1. Social Media Presence: because of the direct, easily accessed communication social media brings, it will continue to hold an important place in marketing for both consumer and marketer. The new year could bring more interaction opportunities for brands, as well as advancements in efficient branding/marketing on specific platforms. Organizations should keep an eye out for the chance to directly interact with audiences, update their visual marketing strategy and keep a finger on the pulse of platform tool additions.
  2. Customer Experience: with access to information on thousands of products and services, audiences will continue to turn to the experience when making purchasing decisions. The new year could mean more focus on investing in customer experience—2020 will bring an emphasis on creating an aesthetic and environment rather than just simply marketing a product or service to an audience. Exploring brand experience for improvements can help companies stay up-to-date and relevant.
  3. Ad Targeting: with the growth of data measuring tools and technology advancements, 2020 may bring the increase in quality over quantity—thoughtful placements of advertisements to specific target audiences will reign king, rather than just generic broad-audience promotions. Investing in cutting-edge analytics and AI will keep brand advertisement efficient in understanding what these audiences want, and where.

The advancements of these current themes, marketing will continue to be a valuable asset for brands. In 2020, the importance of customer focus, communication and experience will be put at the forefront of marketing.

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