The freshest rebrand for the freshest donuts

SUGAR Handmade Gourmet Donuts quickly skyrocketed in popularity within the Charlotte community after starting out as a food truck in 2014. The bakery prides themselves on creating high quality pastries that are always handmade from scratch using completely natural ingredients that are often sourced locally.


  • Web

The Results


increase in ecommerce/catering orders per month


the number of web traffic/unique visitors within 12 months


increase in social media followers within 18 months

The Challenge

When SUGAR Donuts made the transition from sold-out food truck to must-visit retail store, their brand needed a makeover that would reflect the exceptional ingredients, handmade quality and fun of their products. Redesigning SUGAR’s website to promote their online ordering and catering capabilities was a priority.

The Solution

SUGAR’s creative nature, pushing the envelope of classic bakeries, inspired us to do the same with their visual design, supported by custom photography of their products and store. We applied this bold style to new menus, brochures and business cards. Their website was fully redesigned with intuitive navigation and an engaging design strategy. Form submissions for their online ordering and catering services were made easily accessible from any page on the website.

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