Work
MercLok Launch + Marketing Materials
Intro
When Albemarle Corporation was preparing to launch MercLok®, a groundbreaking product designed to address mercury emissions, they turned to BRK Global Marketing for support in crafting an effective launch strategy and developing compelling marketing materials. While Albemarle's team of experts had a deep understanding of the science behind MercLok®, they needed assistance in translating technical details into clear, engaging messaging that would resonate with their target audience. BRK Global Marketing stepped in to refine their messaging, enhance their marketing collateral, and ensure a successful product launch while maintaining brand guidelines and brand standards to create a cohesive and professional look across all materials.
Services
- Messaging & Creative Refinement
- Tradeshow Booth and Poster Design
- Brochures & Banners
- Brochure Translations (10+ languages)
- Video Production (2 videos)
- PowerPoint Presentation
- Ads & Brochures for Ancillary Projects
- Print-Ready Production Files
THE CHALLENGE
Albemarle's team, composed of highly skilled scientists and industry experts, had an unparalleled understanding of MercLok®’s chemistry and applications. However, their initial marketing approach leaned heavily on technical terminology, making it difficult for potential customers to grasp the full value of the product. Their trade show strategy, for example, initially focused on showcasing complex chemical formulas rather than the real-world impact of MercLok®. To effectively communicate with their audience and drive interest, Albemarle needed a partner who could distill their expertise into clear, compelling, and results-oriented messaging and marketing materials while staying on-brand with MercLok®’s brand guidelines.
THE SOLUTION
BRK Global Marketing worked closely with Albemarle to reshape their marketing approach, ensuring that the messaging focused on how MercLok® benefits customers rather than just explaining what it is. Our team:
- Guided Albemarle in shifting from technical specifications to benefit-driven messaging.
- Designed a tradeshow booth that highlighted MercLok®’s real-world impact rather than complex formulas.
- Developed a suite of marketing collateral—including brochures, banners, and videos—that clearly communicated the product’s key advantages.
- Ensured all materials followed brand standards for consistency and professionalism.
- Provided print-ready production files to streamline the printing process for high-quality output.
- Translated materials into multiple languages to ensure global accessibility.
- Produced engaging presentations and posters that effectively conveyed MercLok®’s value in a concise, visually compelling way.
- Provided ongoing support with additional marketing needs, ensuring a seamless, cohesive launch.
THE RESULTS
With BRK Global Marketing’s support, Albemarle successfully launched MercLok® with a refined, customer-focused message that resonated with their target audience. Key outcomes included:
- Increased Engagement at Trade Shows – A more accessible, benefits-driven booth design attracted more visitors and generated higher-quality leads.
- Improved Marketing Materials – Brochures, banners, and videos provided clear, persuasive messaging that enhanced customer understanding.
- Global Reach – Translations in over 10 languages ensured the product could be effectively marketed worldwide.
- Stronger Brand Positioning – Albemarle’s marketing approach for MercLok® became more strategic, making it easier for potential customers to see its value and impact.
Through our partnership, BRK Global Marketing helped Albemarle refine their communication strategy and develop compelling collateral that made MercLok®’s launch a success. We were proud to support Albemarle in bringing this innovative product to market and look forward to future collaborations!
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