Sophie Michilena


Why Responsive Logos Matter

It takes more than a great logo and strong visual identity to properly promote your brand. Increasingly, companies must be able to seamlessly adapt to consumer preferences and platforms on the spot without feeling forced or contrived. You also have a limited window to attract your audience, in fact, users form their first impression of your logo in less than 10 seconds, so you better make sure it’s a good one! It also takes between 5-7 impressions for someone to remember your brand, so it’s necessary that your identity is accessible and optimized for a variety of outlets. This combined with the surge in variety of digital devices have made responsive logos a must have for brands.

If you’re not familiar with responsive logos, there’s plenty of examples you can check out here.

At its core, responsive content means that it’s been optimized for users to view and navigate across a variety of platforms, meaning that you will see the best view whether you’re accessing it from a smart phone or a desktop monitor. It’s become impossible to underestimate the importance of being mobile-friendly as a brand in today’s world, a factor that will only continue to grow in relevance. It’s estimated by next year, there will be 2.87 billion smartphone users worldwide, nearly an 83% increase from 2014 alone.

Designers know that embracing digital advancements is essential to stay on the cutting edge of creativity. You need your visual identity to not only look attractive and convey the essence of your brand, but also be high quality and accessible to every potential consumer. By valuing simplicity and strategic design, you can create the perfect logo with the capacity to take on several different forms and keep your brand cohesive and current across any accessible platform!

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