Meredith Carter


AI Prompting: Simple Tricks to get the Best Output from Artificial Intelligence

We’ve talked about the rise of artificial intelligence in marketing, but now, let’s shift our focus to the technical side of things. 

They say that AI can do anything you ask, but they never specified exactly how you can achieve the best results from these technologically advanced tools. The answer isn’t so simple. 

Because AI pulls information from mass data sets to generate results from user inquiries, any slight deviation in the request can make a large difference in the output you get. Today, we’re sharing a few of the best AI prompting tips to make using this tool a piece of cake! 

For example, if someone asks AI ‘to create a tagline for a new ice cream shop’ 

the more specific you can talk to the system the better. Below are two examples of how tweaking your request ever so slightly can create a more accurate and inspired result!


Example 1: “Create a tagline for an ice cream shop.”


Example 2: “Create a tagline for a new ice cream shop that appeals to millennials.” 

As you can see, both prompts are asking for relatively the same thing, but when we add a few more details to the inquiry, AI can provide us with a more specific and unique answer. 

Adding relevant adjectives and descriptors provides the computer with the information it needs to index its data and generate the best results. 

Pay Attention to Settings 

Most AI tools have specific settings that can change the way the computer generates its responses as well. Once you’ve decided on your prompt, toggle the settings to help refine your results. Most applications allow you to refresh and regenerate a new response when the original isn’t quite right. You can adjust the ‘temperature’ on some tools which basically tells the computer whether its responses are getting ‘hotter’ or ‘colder’ to what you’re looking for. 

Don’t Be Afraid to Play 

The best advice we can give when it comes to AI prompting is to have fun with it. Don’t be afraid to trial and error different options until you’re happy with the outcomes. 

BRK’s Key Takeaway Tips For AI Prompting: 

  • Be specific 
  • Use descriptive adjectives 
  • Don’t be afraid to try several options 
  • Don’t get discouraged if the system doesn’t understand your first request perfectly 
  • Provide examples 
  • Stay away from conflicting terminology 

Overall, AI prompting can feel like quite the guessing game. Don’t get discouraged if you feel like you can’t get a solid grasp on this new technology quite yet. Things in this realm of the internet are constantly evolving which means practicing is key. Start small by familiarizing yourself with a few AI tools, then build your skillset from there. 

And when things get too overwhelming, be sure to give us a ring! Our team has spent the past few months honing in on the best AI prompting practices, so we are prepared to get the best results for your business…and then put our human spin on things to ensure each piece of content is unique!

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