BRK-THROUGHS
We helped refresh PBI’s logo, brand guidelines and provided a brand-new website, then got to work on everything around it. We created recruitment campaigns to attract skilled tradespeople in a competitive market, designed apparel that made the crew proud to wear the name, and developed a social presence that matched the company’s professionalism. When PBI acquired a new brand, we handled that, too—making sure the identity integrated seamlessly into the larger PBI story.
WINS
Complete brand evolution from Price Brothers to PBI, honoring the legacy while signaling what's next
New website built to serve both homeowners and homebuilders across Charlotte and Raleigh
Recruitment campaigns to attract top trade talent in a tight labor market
Brand acquisition strategy and execution integrated seamlessly
Apparel, swag and social content that built internal pride and external credibility
A unified identity ready to scale across markets, partnerships and the next 50 years