THE CHALLENGE
Anthony & Sylvan Pools had spent decades building a reputation as one of the most respected names in the swimming pool industry. As the company expanded across multiple markets and divisions, marketing became increasingly complex and the challenge wasn’t simply generating more leads.
Marketing needed to support business development, recruiting, customer acquisition, brand consistency, expansion efforts, and long-term growth across a large organization with multiple stakeholders and operating divisions.
Supporting a Multi-Division Organization
With ten business divisions operating across different markets, the company needed marketing programs that could support local goals while maintaining consistency across the broader brand.
Aligning Marketing with Business Objectives
Marketing decisions affected more than awareness and lead generation. They influenced budgeting, growth initiatives, recruiting, sales support, customer experience, and long-range planning.
Maintaining Brand Consistency at Scale
As the organization continued to evolve, Anthony & Sylvan needed a partner capable of helping manage the brand, guide messaging, and maintain consistency across every customer touchpoint.
THE APPROACH
BRK operated as an extension of the Anthony & Sylvan leadership team.
Rather than functioning as a traditional agency focused solely on campaign execution, we became deeply involved in planning, decision-making, reporting, and organizational alignment.
Marketing Leadership & Executive Support
For more than a decade, BRK provided executive-level marketing guidance designed to help leadership make informed decisions about budgets, priorities, growth opportunities, and customer acquisition efforts.
Our involvement included:
- Weekly marketing and leadership meetings
- Annual planning sessions
- Executive retreats
- Budget planning and recommendations
- Board presentations and reporting
- Growth discussions and market evaluations
- Performance reviews and forecasting
This level of involvement allowed marketing to become an integrated business function rather than a standalone department.
Annual Planning & Growth Alignment
Each year, BRK developed comprehensive marketing plans that aligned business objectives, sales goals, operational priorities, and marketing investments.
These plans served as roadmaps for leadership and regional teams, helping ensure resources were focused on the initiatives most likely to support growth.
Brand Stewardship
Over the course of the partnership, BRK helped guide the continued evolution of the Anthony & Sylvan brand while protecting the reputation and recognition the company had earned over decades.
From messaging and creative direction to customer-facing materials and digital experiences, every initiative was developed with long-term brand equity in mind.
THE EXECUTION
Lead Generation & Customer Acquisition
BRK developed and managed integrated marketing campaigns designed to support: Paid Search Advertising, Paid Social Campaigns, Retargeting Programs, Landing Page Development, Email Marketing, Website Optimization, Video Advertising, Content Marketing. Each campaign was continually refined based on performance data, market conditions, and business priorities.
Multi-Market Marketing Support
Because Anthony & Sylvan served multiple regions and divisions, BRK developed localized campaigns and messaging while maintaining consistency across the national brand.
This included:
- Regional marketing initiatives
- Market-specific promotions
- Division-level support
- Sales materials
- Recruiting campaigns
- Customer communications
- Community engagement efforts
Creative, Content & Production
Throughout the partnership, BRK produced a steady stream of creative assets designed to support awareness, engagement, lead generation, and customer retention.
Deliverables included:
- Commercial Photography
- Customer Testimonial Videos
- Brand Campaigns
- Social Media Content
- Print Collateral
- Sales Presentations
- Recruitment Assets
- Website Content
- Trade Show Materials
One of the most notable examples was the award-winning “My Pool Is My Escape” campaign, which helped reposition the value of pool ownership around lifestyle, family connection, and personal enjoyment rather than simply the pool itself.
Board Reporting & Executive Presentations
BRK regularly presented marketing performance, recommendations, and future opportunities to leadership teams and board stakeholders, helping connect marketing activity to broader business objectives and measurable outcomes.
THE RESULT
More Than a Decade of Partnership
For more than ten years, BRK served as a trusted advisor and marketing partner, helping Anthony & Sylvan navigate changing markets, evolving customer expectations, and continued growth.
Marketing Aligned with Business Goals
By participating in planning sessions, executive meetings, retreats, and board presentations, marketing became more closely aligned with organizational priorities, operational goals, and growth initiatives.
This included:
- Regional marketing initiatives
- Market-specific promotions
- Division-level support
- Sales materials
- Recruiting campaigns
- Customer communications
- Community engagement efforts
A Stronger Organization
Perhaps most importantly, Anthony & Sylvan gained a marketing partner capable of connecting leadership vision, operational priorities, customer acquisition efforts, brand management, and growth initiatives into one cohesive program.
The result wasn’t simply better marketing.
It was a stronger, more aligned organization supported by a decade of collaboration, planning, and execution.
WINS
CLIENT QUOTE
“BRK became far more than our marketing agency. They became an extension of our leadership team, helping us strengthen our brand, support our divisions, and drive growth for more than a decade.”