Meredith Carter


5 Must-Have Elements on Every Website

Your website is one of the most vital parts of growing your business. From attracting new clients with targeted blog posts to engaging buyers with easy-to-understand sales pages, your website can make or break your customer experience. Keep reading to find out the most important things for a website and what you should include.

  1. Easy navigation
    You might have the best product in your industry and have customers who are ready to purchase—but what if they’re getting lost trying to find what services you offer? Ease of use is one of the most important things for a website (and your customer experience in general). Your website should be simple and feature search and navigation options on every web page.
  2. Effective + long-form content
    Want new users to find you and to trust your expertise? Make sure to utilize effective long-form content on every page of your site, and consider a blog page. By including blog posts in your website that are optimized for search engines and answer your ideal client’s questions, you’ll grow your website traffic and reach more potential customers.
  3. Services + testimonials
    Your products and services page will give clients an inside look at how you can solve their problems, so it’s important to make the best use of the page. Share what your services can include and answer their questions before they need to ask them.Your services page is also a great page to show testimonials and case studies of successful purchases. Whether you include a banner of your satisfied customers’ quotes or samples of your work in action, these testimonials will build your credibility and encourage users to make the leap from potential customer to current client.
  4. Opt-in offer
    One of the most helpful parts of maintaining a strong digital presence is the opportunity to gather data and form relationships with potential clients, even if they don’t make a purchase immediately. With an opt-in on your website, users can sign up to receive emails for updates on your services and promotional offers.
  5. Contact information
    Just because someone has landed on your website doesn’t mean they know how to contact you. Make it as easy as possible for people to get in touch with you, and give them options that fit their preferences, including phone numbers and email addresses.

Add the most important things for a website to yours today!

To work with a B2B marketing company that’ll make the process of designing a website easier, contact BRK today.

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