Browsing with BURKE | Top Articles 2019 | Volume 21

Check out design trend predictions for 2020, the rising world of sensory branding and more!

1. Top 10 Graphic Design Trends and Predictions 2020

Predictions for 2020’s popular graphic design trends along with some great current examples!

2. Visa’s Sensory Branding Boosts Positive Perception by 14%

Positive brand perceptions rose 14% with users who experienced Visa’s sensory branding efforts, which feature an “optimistic” sound effect, logo animation and vibration upon completion of payment.

3. Are You on the Wrong Platform? Paid Search vs. Paid Social

Diving into the difference between paid search and paid social tactics, and which you should be using to accomplish your goals.

4. An Instagram Star with 2 Million Followers Couldn’t Sell 36 T-Shirts, and a Marketing Expert Says Her Case isn’t Rare

A real life example proving influencer status isn’t everything. This prominent Instagram star’s clothing line flopped despite her large following, demonstrating the importance of quality marketing and branding.

5. LinkedIn is Rebranding to be Warmer and More Inclusive

LinkedIn is gradually changing their brand to include inclusive photography, a warmer color palette and a modernized logo to capture the story of the approachable image they identify with.