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# BRK Global Marketing

Breathing life into brands. Creating excellence through marketing

## Sitemaps

- [XML Sitemap](https://brkmarketing.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Charlotte's Own: How a New Website Connects the Hornets, Thompson and the City's Kids](https://brkmarketing.com/charlottes-own-how-a-new-website-connects-the-hornets-thompson-and-the-citys-kids/) - See how BRK Global Marketing built HornetsHoopsCamp.com for Thompson and the Charlotte Hornets, connecting youth basketball with character development.
- [Will AI Recommend Your Business? What Local Companies Need to Know About AI Search in 2026](https://brkmarketing.com/will-ai-recommend-your-business-what-local-companies-need-to-know-about-ai-search-in-2026/) - Not ranking on Google isn't the only risk anymore. Learn how AI search tools recommend local businesses and what yours needs to show up in 2026.
- [When Marketing Becomes a Legacy: The Story Behind Anthony & Sylvan’s Laurels Campaign](https://brkmarketing.com/when-marketing-becomes-a-legacy-the-story-behind-anthony-sylvans-laurels-campaign/) - Discover how BRK Global Marketing created the Laurels Campaign for Anthony & Sylvan Pools, a data-driven brand strategy still running nearly a decade later.
- [How We Actually Use AI at BRK Global Marketing (And Where We Refuse To)](https://brkmarketing.com/how-we-actually-use-ai-at-brk-global-marketing-and-where-we-refuse-to/) - From client research to photo editing to web development, here's an honest look at where AI fits into BRK's workflow and where human expertise still has no substitute.
- [How to Break Through the Noise + Limits of Your Business Marketing Strategy](https://brkmarketing.com/how-to-break-through-the-noise-limits-of-your-business-marketing-strategy/) - Break through marketing noise with a smarter strategy. Learn how to avoid shortcuts, leverage AI effectively and drive real, sustainable business growth.
- [AI Alone Can’t Write Your Content](https://brkmarketing.com/ai-alone-cant-write-your-content/) - AI can speed up content creation, but it can’t replace real expertise. Learn why human insight, experience and strategy are essential for creating content that stands out and drives results.
- [Why Every Strong Marketing Effort Starts with Strategy (Not Tactics)](https://brkmarketing.com/why-every-strong-marketing-effort-starts-with-strategy-not-tactics/) - Busy marketing doesn’t drive growth without strategy. Learn why a clear marketing strategy comes before tactics for businesses in today’s markets.
- [Being Found Isn’t the Same as Being Chosen](https://brkmarketing.com/being-found-isnt-the-same-as-being-chosen/) - AI SEO is about more than rankings. Learn how generative search chooses trusted brands, and how BRK builds visibility that AI actually references.
- [The Many Names of AI SEO](https://brkmarketing.com/the-many-names-of-ai-seo/) - Learn how AI SEO, AEO, GEO and LLMO work and why they matter. See how BRK Marketing boosts visibility in search, AI answers and generative engines.
- [Why TargetedIQ™ Should Be in Your 2026 Marketing Budget](https://brkmarketing.com/why-targetediq-should-be-in-your-2026-marketing-budget/) - Maximize 2026 marketing ROI with TargetedIQ™. Geo-targeted, data-driven digital campaigns reach high-intent audiences across regions, cities and neighborhoods.
- [From SEO to GEO: The Next Evolution of AI Search](https://brkmarketing.com/from-seo-to-geo-the-next-evolution-of-ai-search/) - Discover how Generative Engine Optimization (GEO) is transforming SEO and AI-driven search. Learn strategies to create AI-friendly content that boosts visibility and delivers answers to audiences.
- [Why Do Global Brands Still Turn to Agencies Over DIY AI?](https://brkmarketing.com/why-do-global-brands-still-turn-to-agencies-over-diy-ai/) - Discover why brands choose marketing agencies over DIY AI for digital advertising. See how human expertise, creative strategy and AI-powered insights deliver measurable results and drive business growth.
- [AI Isn't Enough: Here’s Why Marketing Agencies Still Matter](https://brkmarketing.com/ai-isnt-enough-heres-why-marketing-agencies-still-matter/) - Relying solely on AI for content creation is quick and efficient, but there are some serious drawbacks.
- [Do You Really Know What Your Clients Want?](https://brkmarketing.com/do-you-really-know-what-your-clients-want/) - Discover how BRK’s TargetedIQ™ uses behavioral signals, location data, search intent and purchase history to build custom audiences for smarter targeting and stronger results.
- [Hyper-Targeted Holiday Campaigns: A Game-Changer for B2C Retailers](https://brkmarketing.com/hyper-targeted-holiday-campaigns-a-game-changer-for-b2c-retailers/) - Turn holiday browsers into buyers with TargetedIQ™. BRK Marketing helps B2C retailers reach the right shoppers at the right time for maximum ROI.
- [AI Is Taking Over Organic Search. Is Your Marketing Keeping Up?](https://brkmarketing.com/ai-is-taking-over-organic-search-is-your-marketing-keeping-up/) - AI is transforming Google search, pushing traditional SEO down the page and rewriting how brands get found. Learn why your business needs an agency like BRK to stay visible in the age of AI-driven search.
- [Want to Sell Your Business? Start with Your Brand](https://brkmarketing.com/want-to-sell-your-business-start-with-your-brand/) - When preparing to sell a business, buyers don’t just buy your numbers; they buy the full picture. Your brand must reflect maturity and professionalism.
- [Why Every Business Needs a Strategic Marketing Partner](https://brkmarketing.com/why-every-business-needs-a-strategic-marketing-partner/) - By partnering with external experts, businesses can create a solid, long-term plan for success.
- [Marketing vs. Sales: Let’s Clear This Up](https://brkmarketing.com/marketing-vs-sales-lets-clear-this-up/) - Marketing creates demand. Sales turns that demand into dollars. When aligned, they’re a powerful duo.
- [Why Marketing Success Doesn’t Happen Overnight](https://brkmarketing.com/why-marketing-success-doesnt-happen-overnight/) - Building brand recognition, trust and engagement doesn’t happen overnight. But for businesses that stick with it, the payoff is real, and the growth is steady—because sustained marketing success takes ongoing investment and a solid strategy.
- [Is Your Website Helping or Hurting Your Marketing?](https://brkmarketing.com/is-your-website-helping-or-hurting-your-marketing/) - Think of your website as your digital storefront. And just like a storefront, if things are broken or confusing, people walk right out—and they might not come back.
- [Browsing with BURKE | Top Articles 2019 | Volume 32](https://brkmarketing.com/browsing-with-burke-top-articles-2019-volume-32/) - In this Top Articles installment, read about Reddit marketing, find awesome personality tests to help you connect with your team and more!
- [A Lesson from the Inner Game of Tennis](https://brkmarketing.com/a-lesson-from-the-inner-game-of-tennis/) - The Inner Game of Tennis contains a treasure trove of advice that’s as true for business as for tennis. One such gem of advice is to be very clear on the game you’re playing.
- [Unlock the Power of Video Marketing: Your Comprehensive Guide](https://brkmarketing.com/unlock-the-power-of-video-marketing/) - Humans are visual creatures, and more likely to remember video content than text. BRK’s Johnathan Smathers explains how to make the most of video marketing.
- [6 Characteristics of a Great Logo](https://brkmarketing.com/6-characteristics-of-a-great-logo/) - Great logos are invaluable to companies, sports teams, even rock bands. And while they all seem different, they also all have six key characteristics in common.
- [How Company Logos are like iPhones](https://brkmarketing.com/how-company-logos-are-like-iphones/)
- [A Simple Mom Hack That’s Used in Legendary Ads](https://brkmarketing.com/a-simple-mom-hack-thats-used-in-legendary-ads/)
- [What’s Better Than Free Advertising?](https://brkmarketing.com/whats-better-than-free-advertising/)
- [How to be More Like the Olympic Shooter from Turkey](https://brkmarketing.com/how-to-be-more-like-the-olympic-shooter-from-turkey/)
- [Why are Logos so Expensive?](https://brkmarketing.com/why-are-logos-so-expensive/) - Ever wonder what makes logos so expensive? This post dives into the skills, time, and understanding required to make them (and make them great).
- [10 Quick Steps to Marketing Genius](https://brkmarketing.com/10-quick-steps-to-marketing-genius/) - Ensure your B2B strategy is on track with BRK's marketing checklist. Keep your marketing efforts organized and focused to achieve your business goals.
- [Is Anxiety Ruining Your Business from the Inside Out?](https://brkmarketing.com/is-anxiety-ruining-your-business-from-the-inside-out/) - If Anxiety has taken over Headquarters in your mind, and is frantically changing your brand or marketing, please stop, take a deep breath, and read this post.
- [Why Responsive Logos Matter](https://brkmarketing.com/why-responsive-logos-matter/) - BRK discusses the importance of responsive logos in today's market and how they can enhance brand recognition and adaptability across platforms.
- [The Future of Tik Tok](https://brkmarketing.com/the-future-of-tik-tok/) - Tik Tok has become a hot spot for young content creators and presents a unique challenge for marketers. Learn how influencers can help your marketing.
- [The Rise of Subscription Culture](https://brkmarketing.com/the-rise-of-subscription-culture/) - The increasing use of subscriptions has created new marketing challenges. Learn more about how marketers are engaging with an ad-averse userbase.
- [Design Must-Dos on Your Landing Page](https://brkmarketing.com/design-must-dos-on-your-landing-page-2/) - The importance of landing pages cannot be understated. Three principles are essential in making sure your campaign sticks its landing (page).
- [Frogs, Toads, and Turning Clients into Fans](https://brkmarketing.com/frogs-toads-and-turning-clients-into-fans/) - What's the secret to turning clients into fans? Believe it or not, the answer to that business question can be found in story about a frog, a toad, and a kite!
- [Getting More Word-of-Mouth Referrals](https://brkmarketing.com/getting-more-word-of-mouth-referrals/) - If you’re looking for more word-of-mouth referrals, a higher salary, or even a great business partner, this advice by Charlie Munger is the best way to get it.
- [How to Wow your Clients](https://brkmarketing.com/how-to-wow-your-clients/) - If you want to wow your clients with outstanding customer service, follow Danny Meyer’s ABCD process.
- [The Surprising Benefits of (A Little) Negativity](https://brkmarketing.com/the-surprising-benefits-of-a-little-negativity/) - Sometimes (a little) negativity can be a good thing. Learn how, with the right framing, a bit of negativity can create great marketing opportunities.
- [Know the Limits of SEO](https://brkmarketing.com/know-the-limits-of-seo/) - If you don't understand the limits of SEO, you'll only sabotage your optimization efforts. Keep the following facts in mind when planning your SEO strategy.
- [Inigo Montoya's 3 Steps to Business Success](https://brkmarketing.com/inigo-montoyas-3-steps-to-business-success/) - You may remember Inigo for his speech and swordplay, but what about his business acumen? There are 3 important steps to business success in his story.
- [Soak Up the Sun and Supercharge Your Marketing Skills With Our Sizzling Summer Reading List](https://brkmarketing.com/summer-reading-list/) - We may be out of school, but we never stop learning. Here are some top summer reading picks for marketing and professional development must-reads.
- [A Simple Guide for Marketing to Baby Boomers](https://brkmarketing.com/a-simple-guide-for-marketing-to-baby-boomers/) - In our series on generational marketing, discover key strategies for marketing to baby boomers. Create messages that connect with their shared life experience.
- [Simple Strategies for Marketing to Gen X](https://brkmarketing.com/simple-strategies-for-marketing-to-gen-x/) - Generation X’s distinctive upbringing has given them unique consumption habits. Learning what makes this generation tick will help your marketing to Gen X.
- [So You Want to Market to Millennials](https://brkmarketing.com/so-you-want-to-market-to-millennials/) - Millennials are a cause-driven generation that requires a different marketing approach. Learn how to market to millennials and appeal to their core values.
- [Marketing to Gen Z in a Digital World](https://brkmarketing.com/marketing-to-gen-z-in-a-digital-world/) - Successfully marketing to Gen Z requires understanding their unique digital habits and changing the way you craft and deliver your marketing.
- [Marketing to Gen Alpha: How is it Different?](https://brkmarketing.com/marketing-to-gen-alpha-how-is-it-different/) - In this final installment in our series on generational marketing, we will discuss how marketing to Gen Alpha is different from marketing to other generations.
- [Franchise Marketing 101: How to Develop the Best Strategy so You can Replicate Your Business](https://brkmarketing.com/franchise-marketing-101-how-to-develop-the-best-strategy-so-you-can-replicate-your-business/) - Franchise marketing is a powerful approach to growing your business. Read on for tips and insights to optimizing your ads for your franchise.
- [Best AI Practices Start with an Internal AI Policy](https://brkmarketing.com/best-ai-practices-start-with-an-internal-ai-policy/) - With AI becoming more mainstream, having a solid AI Policy is no longer negotiable. Make sure you aren't neglecting these considerations in your guidelines.
- [Boosting Your Brand with Philanthropy](https://brkmarketing.com/boosting-your-brand-with-philanthropy/) - Philanthropy is a smart branding strategy that improves your public image, drives community relations, boosts loyalty and engages employees in your mission.
- [AI Prompting: Simple Tricks to get the Best Output from Artificial Intelligence](https://brkmarketing.com/ai-prompting-simple-tricks-to-get-the-best-output-from-artificial-intelligence/) - Artificial Intelligence is a powerful tool, but can be difficult to use effectively. BRK’s Meredith Carter offers a few tips to get the most from AI prompting.
- [Where Do “Creative” Marketing Agencies Come into Play On the Cusp of an AI Revolution?](https://brkmarketing.com/where-do-creative-marketing-agencies-come-into-play-on-the-cusp-of-an-ai-revolution/) - Has Artificial Intelligence made marketers obsolete? We at BRK say no. See why AI may be a powerful tool, but cannot fully replace marketing teams.
- [How to Speak Gen Z's Language](https://brkmarketing.com/how-to-speak-gen-zs-language/) - Looking to effectively market to Gen Z? Check out these top tips from BRK Marketing to capture the attention of the younger demographic.
- [Leveraging Company Leaders’ Personal Brands for Marketing](https://brkmarketing.com/leveraging-company-leaders-personal-brands-for-marketing/) - The personal brand of a company leader is a powerful asset for any business. Learn how it can shape public perception and guide your marketing efforts.
- [Why recruitment marketing matters + how to use it](https://brkmarketing.com/why-recruitment-marketing-matters-how-to-use-it/) - Find out what recruitment marketing is, why it matters, and how to add it to your company’s marketing plan.
- [How Your Logo Could (and Should) Build Trust](https://brkmarketing.com/how-your-logo-could-and-should-build-trust/) - A logo is more than just an image. It impacts the perception of your brand. Different styles and colors have different results in different industries.
- [Simplifying SEO: BRK Global Marketing Talks about Expertise, Authoritativeness, and Trustworthiness (E-A-T) with Website Content Creation](https://brkmarketing.com/simplifying-seo-brk-global-marketing-talks-about-expertise-authoritativeness-and-trustworthiness-e-a-t-with-website-content-creation/) - What is the E-A-T Method? Jack Burke explains its origins and why it is important for your modern SEO efforts.
- [Top Social Media Stats](https://brkmarketing.com/top-social-media-stats/) - It can be hard to wrap our heads around how much influence Social Media has on us. See what the actual figures are in this breakdown from BURKE.
- [How to create a color palette for your brand + its importance](https://brkmarketing.com/how-to-create-a-color-palette-for-your-brand-its-importance/) - Color psychology in branding is a significant part of marketing and creating a strong brand image. Learn more about creating an effective brand palette.
- [BRK's Triple Triumph at the MarCom Awards](https://brkmarketing.com/brks-triple-triumph-at-the-marcom-awards/) - BRK wins two platinums and a gold at the MarCom awards. Learn more about their winning projects for Cotton Inc, Century Contractors, and Devon Creek.
- [3 Do's and 3 Don'ts of Cause Marketing](https://brkmarketing.com/3-dos-and-3-donts-of-cause-marketing/) - Cause marketing is a great way to make a positive impact while generating brand awareness. Here are 3 Do’s and Don’ts for keeping it authentic.
- [Brands That Take a Stand: A Look at Gillette’s New Campaign](https://brkmarketing.com/brands-that-take-a-stand-a-look-at-gillettes-new-campaign/) - Gillette’s The Best Men Can Be campaign is making waves. BURKE takes a look under the hood to explain the ad and cause marketing.
- [A Simple Guide to Effective Mission and Vision Statements](https://brkmarketing.com/a-simple-guide-to-effective-mission-and-vision-statements/) - Looking to learn how to write the best mission and vision statements for your company? Follow these simple guidelines on the BRK Global Marketing blog.
- [The ultimate guide to building a B2B marketing strategy for 2023](https://brkmarketing.com/the-ultimate-guide-to-building-a-b2b-marketing-strategy-for-2023/) - Learn more about how to build a modern marketing plan - including 5 essential elements you can't ignore - in this guide from BRK.
- [5 Must-Have Elements on Every Website](https://brkmarketing.com/5-must-have-elements-on-every-website/) - Having a quality website is vital and can make or break your customer experience. BRK identifies five essential elements your site must have.
- [Browsing with BURKE | Top Articles 2019 | Volume 15](https://brkmarketing.com/browsing-with-burke-top-articles-2019-volume-15/) - In this entry in our Top Articles series, we look at the state of content marketing and grabbing audience attention.
- [Browsing with BURKE | Top Articles 2019 | Volume 16](https://brkmarketing.com/browsing-with-burke-top-articles-2019-volume-16/) - In this week's Top Articles, we're taking lessons from Pixar and Nike, and looking at new developments on Facebook and Google.
- [Browsing with BURKE | Top Articles 2019 | Volume 17](https://brkmarketing.com/browsing-with-burke-top-articles-2019-volume-17/) - In this entry of our Top Articles series, we're working on our fundamentals, such as avoiding the email blacklist and using design thinking.
- [Browsing with BURKE | Top Articles 2019 | Volume 18](https://brkmarketing.com/browsing-with-burke-top-articles-2019-volume-18/) - In this entry in our Top Articles series, we highlight ways to connect to your audience in terms of story, visuals, and discovery
- [Browsing with BURKE | Top Articles 2019 | Volume 19](https://brkmarketing.com/browsing-with-burke-top-articles-2019-volume-19/) - In this entry of our Top Articles series, we focus on content marketing, ranging from novel campaigns to changes to Google's local search.
- [Browsing with BURKE | Top Articles 2019 | Volume 20](https://brkmarketing.com/browsing-with-burke-top-articles-2019-volume-2020/) - In this entry of our Top Articles series, we highlight common personality traits of marketing professionals and reasons to disconnect from your screen.
- [There's Nothing Brief About a BRK Brand Brief](https://brkmarketing.com/theres-nothing-brief-about-a-brk-brand-brief/) - Knowing your brand is the first step towards a great collaboration. Learn more about how BRK’s brand brief primes our clients for marketing success.
- [Tricks and Treats of Effective Marketing: Avoiding Ghoulish Content Mistakes](https://brkmarketing.com/tricks-and-treats-of-effective-marketing-avoiding-ghoulish-content-mistakes/) - BRK’s Meredith Carter explains the trap of content spamming, and how to avoid it with a thought-out and consistent posting schedule.
- [Unmasking the Trick and Treat of Effective Content Engagement](https://brkmarketing.com/unmasking-the-trick-and-treat-of-effective-content-engagement/) - BRK CEO Jack Burke explains how to transform your content strategy by avoiding Clickbait headlines and embracing content personalization.
- [Are Zero-Click Searches Your Marketing Friend or Foe?](https://brkmarketing.com/are-zero-click-searches-your-marketing-friend-or-foe/) - Understanding zero-click searches is essential for optimizing your website for improved SEO and traffic. Learn how to use them in your marketing strategy.
- [How Quality Web Design Transforms Your Business's Online Presence](https://brkmarketing.com/how-quality-web-design-transforms-your-businesss-online-presence/) - Quality websites are essential in today’s market. BRK’s John Drenkhahn explains how web design builds brand recognition and enhances user experience.
- [Changing Your Mindset to Transform Your Business Life](https://brkmarketing.com/changing-your-mindset-to-transform-your-business-life/) - Does your mindset affect your business? BRK CEO Jack Burke talks about the lessons that a positive mindset instilled in him and his company.
- [Understanding Outsourcing vs. Offshoring and How to Leverage Both Strategies for Business Success](https://brkmarketing.com/understanding-outsourcing-vs-offshoring-and-how-to-leverage-both-strategies-for-business-success/) - What’s the difference between outsourcing and offshoring? Learn about the challenges and benefits tied to both approaches.
- [Generational Marketing: How to Unlock Sales for Every Age](https://brkmarketing.com/generational-marketing-how-to-unlock-sales-for-every-age/) - To create a compelling message, you need to consider the best way to deliver that message across age groups. See our tips for successful Generational Marketing.
- [Marketing Trick or Treat: The Illusion of Fake Followers vs. the Real Magic of Influencer Partnerships](https://brkmarketing.com/marketing-trick-or-treat-the-illusion-of-fake-followers-vs-the-real-magic-of-influencer-partnerships/) - Is your campaign as successful as it appears? Meredith Carter explains the dangers of buying fake followers, and why an influencer partnership may be ideal
- [Unleashing Your Unique Purpose: The Key to Cultivating a Thriving Business](https://brkmarketing.com/unleashing-your-unique-purpose-the-key-to-cultivating-a-thriving-business/) - Jack Burke explains how identifying and defining your business's unique purpose drives culture, personal growth and business success.
- [Browsing with BURKE | Top Articles 2019 | Volume 21](https://brkmarketing.com/browsing-with-burke-top-articles-2019-volume-21/) - In this installment of our Top Articles series, we highlight sensory branding, design trends, and digital platform advice
- [Browsing with BURKE | Top Articles 2019 | Volume 22](https://brkmarketing.com/browsing-with-burke-22/) - In this Top Articles installment, we highlight a new ad from Nike, a prediction from Pantone, and various Digital Marketing developments
- [Browsing with BURKE | Top Articles 2019 | Volume 23](https://brkmarketing.com/browsing-with-burke-top-articles-2019-volume-23/) - In this Top Articles installment, BRK highlights a few notable marketing campaigns and some marketing trends to keep an eye on.
- [Browsing with BURKE | Top Articles 2019 | Volume 24](https://brkmarketing.com/browsing-with-burke-top-articles-2019-volume-24/) - In this installment of our Top Articles series, we highlight our choices for event marketing techniques, and tricks to earn more revenue.
- [Browsing with BURKE | Top Articles 2019 | Volume 27](https://brkmarketing.com/browsing-with-burke-top-articles-2019-volume-27/) - In this installment of our Top Articles series, we focus on current campaigns and insights into B2B campaign types.
- [Browsing with BURKE | Top Articles 2019 | Volume 28](https://brkmarketing.com/browsing-with-burke-top-articles-2019-volume-28/) - In this Top Articles installment, find marketing trend predictions and insight into how video marketing can positively impact company culture.
- [Browsing with BURKE | Top Articles 2019 | Volume 29](https://brkmarketing.com/browsing-with-burke-top-articles-2019-volume-29/) - In this Top Articles installment, see brands that blow behavioral marketing out of the water and learn why inclusive representation matters in modern marketing.
- [Browsing with BURKE | Top Articles 2019 | Volume 30](https://brkmarketing.com/browsing-with-burke-top-articles-2019-volume-30/) - In this Top Articles installment, see how your team can benefit from experiential learning opportunities and the best B2B social media strategies.
- [Browsing with BURKE | Top Articles 2019 | Volume 31](https://brkmarketing.com/browsing-with-burke-top-articles-2019-volume-31/) - In this Top Articles installment, learn how to incorporate word-of-mouth into your marketing strategy, create the perfect blog for your industry, and more!
- [Browsing with BURKE | Top Articles 2019 | Volume 33](https://brkmarketing.com/browsing-with-burke-top-articles-2019-volume-33/) - In this Top Articles installment, find B2B insight, web traffic conversion hacks, and advice on integrating your digital tactics!
- [Browsing with BURKE | Top Articles 2019 | Volume 34](https://brkmarketing.com/browsing-with-burke-top-articles-2019-volume-34/) - In this installment of BURKE's "Top Articles" series, check out FOMO inducing experimental marketing campaigns, and on-brand costume inspiration for Halloween!
- [Browsing with BURKE | Top Articles 2019 | Volume 35](https://brkmarketing.com/browsing-with-burke-top-articles-2019-volume-35/) - In this Top Articles installment, we highlight articles about how to personalize your marketing, and how consumers research your products.
- [Browsing with BURKE | Top Articles 2020 | Volume 37](https://brkmarketing.com/browsing-with-burke-top-articles-2020-volume-37/) - In this Top Articles installment, we highlight some psychology-based tips on how to optimize your marketing.
- [Browsing with BURKE | Top Articles 2020 | Volume 36](https://brkmarketing.com/browsing-with-burke-top-articles-2020-volume-36/) - In this Top Articles installment, we're pulling from other sources that helped reinforce our customer service insights and B2B tactics
- [Browsing with BURKE | Top Articles 2020 | Volume 38](https://brkmarketing.com/browsing-with-burke-top-articles-2020-volume-38/) - In volume 38 of our Top Articles series, we revisit some of the more heartwarming stories of companies stepping forward to help during Covid.
- [Implementing Effective Video Marketing Strategy](https://brkmarketing.com/implementing-effective-video-marketing-strategy/) - Your video marketing strategy is one of your most powerful tools for making an impact on your customers. See how you can make it work for you.
- [Trendsetting in Marketing: Stay Ahead of the Curve and Amplify Your Success](https://brkmarketing.com/trendsetting-in-marketing-stay-ahead-of-the-curve-and-amplify-your-success/) - Stay on top of the latest marketing developments with BRK Marketing. Learn about trendsetting strategies and stay ahead of the competition.
- [Top Five Christmas Movies Ranked by BURKE’s Video Producer](https://brkmarketing.com/top-five-christmas-movies-ranked-by-burkes-video-producer/) - Christmas time is here, and Burke’s video producer would like to share his Top Five Christmas movies.
- [The Cookie Crumbles: Why Third Party Cookies are Going Away & the Future of Online Advertising](https://brkmarketing.com/the-cookie-crumbles-why-third-party-cookies-are-going-away-the-future-of-online-advertising/) - Third-party cookies are on the way out. Learn more about why this is happening and how this will change (and maybe re-humanize) digital marketing.
- [SEO 101: Why search engine optimization matters for your business](https://brkmarketing.com/seo-101-why-search-engine-optimization-matters-for-your-business/) - BRK’s Meredith Carter explains what SEO is and why it is important. Learn why you need to optimize your content for Search results, and how to achieve it.
- [Letting the Creative Juices Flow: See Our Favorite Design Trends of 2023](https://brkmarketing.com/letting-the-creative-juices-flow-see-our-favorite-design-trends-of-2023/) - At BRK, one of the things we find so exciting about design is that it’s always changing. Here are some of our favorite creative trends for 2023.
- [Investing in the Customer Experience is Great Marketing](https://brkmarketing.com/investing-in-the-customer-experience-is-great-marketing/) - Putting a winning customer experience plan into action is anything but simple. Learn more about how and why you should prioritize it.
- [The Importance of Investing in Branding for Your Business](https://brkmarketing.com/the-importance-of-investing-in-branding-for-your-business/) - A brand’s elements can be the deciding factor in whether someone chooses to do business with a company. Learn how to use branding to achieve your business goals
- [How to use SEO and social media for stronger marketing](https://brkmarketing.com/how-to-use-seo-and-social-media-for-stronger-marketing/) - Learn how to leverage the power of SEO and social media to enhance your marketing strategies with insights from BRK Marketing.
- [BRK Global Marketing wins big at the 2023 Hermes Creative Awards](https://brkmarketing.com/brk-global-marketing-wins-big-at-the-2023-hermes-creative-awards/) - BRK wins gold and platinum at the Hermes Creative Awards. Learn more about their projects for Cotton, Inc. and Xebec.
- [Quality vs. Quantity: The Balance Battle of Content Marketing](https://brkmarketing.com/quality-vs-quantity-the-balance-battle-of-content-marketing/) - Successful content marketing requires finding a happy medium between quality and quantity. Read more about the considerations in finding that moving target
- [Head vs Heart: the Importance of Consumer Emotions](https://brkmarketing.com/how-to-gauge-customer-emotions/) - To market to an audience, you must understand their emotions. Customers you connect to emotionally are more likely to purchase and vouch for your brand.
- [Branding vs. Marketing: What's the difference and why does it matter?](https://brkmarketing.com/branding-vs-marketing-whats-the-difference-and-why-does-it-matter/) - It’s a mistake to use branding and marketing interchangeably. BRK’s Meredith Carter explains how a solid brand is distinct from solid marketing.
- [Analytics 101: Key Metrics to Track in your Website Audit](https://brkmarketing.com/analytics-101-key-metrics-to-track-in-your-website-audit/) - Is your website set up for the best results? Using a website audit can help you optimize your site, but only if you know what metrics to track.
- [5 ways to utilize your 100 weekly LinkedIn connection requests](https://brkmarketing.com/5-ways-to-utilize-your-100-weekly-linkedin-connection-requests/) - Are you using your weekly connection requests on LinkedIn? If not, you may be neglecting part of your marketing strategy. Learn to take advantage of them.
- [An Effective Content Team is Essential to Exceptional Content Creation](https://brkmarketing.com/an-effective-content-team-is-essential-to-exceptional-content-creation/) - What does it take to create exceptional content? BRK’s Aldo Pineda shares his tips for an all-star content creation team in Charlotte Business Journal.
- [5 essential questions to determine your business’s purpose](https://brkmarketing.com/5-essential-questions-to-determine-your-businesss-purpose/) - Determining your business purpose can be a deceptively tall order, but nonetheless essential. BRK provides five questions to help.
- [4 Steps for a Traffic-Driving SEO Strategy](https://brkmarketing.com/4-simple-steps-to-create-a-traffic-driving-seo-strategy-in-2023/) - SEO talk can be overwhelming. In this article, we provide you with terms you need to know and a few tips for beginners who want to optimize their website.
- [3 ways to make user-generated content for your B2B marketing strategy](https://brkmarketing.com/3-ways-to-make-user-generated-content-part-of-your-b2b-marketing-strategy/) - User-generated content is highly influential to purchasing decisions. Here are a few ideas from BRK on how you can create UGC for your B2B marketing.
- [A Summer Internship at Burke](https://brkmarketing.com/summer-internship-at-burke/) - BURKE was thrilled to have Rachel as an intern over the summer! Read more about her experience and what she learned with the team.
- [Turning Real Life Into Leads](https://brkmarketing.com/turning-real-life-into-leads/) - Never underestimate the value of in-person networking. Real life interaction and participating in live events can create valuable leads and opportunities.
- [Hybrid vs. Monolithic Company Structures](https://brkmarketing.com/hybrid-vs-monolithic-company-structures/) - Marketing strategy must account for your company’s brand architecture. See how BURKE highlighted this in a recommendation to one of our clients.
- [How and Why to Optimize Google My Business for B2B](https://brkmarketing.com/how-and-why-to-optimize-google-my-business-for-b2b/) - Google Business Profile (GBP) helps you connect with customers, build your reputation and drive leads. Here’s why it’s important to use GBP for B2B brands.
- [BURKE’s All-Time Favorite Super Bowl Ads](https://brkmarketing.com/burkes-all-time-favorite-super-bowl-ads/) - Super Bowl ads have become almost as popular as the game itself. The BURKE team chimes in with our favorite Super Bowl commercials.
- [Navigating Customer Relations amid COVID-19](https://brkmarketing.com/navigating-customer-relations-amid-covid-19/) - COVID has created new complications for customer relations. BRK’s Jack Burke shares a few tips to keep your contacts fresh and minimize disruption.
- [2019's Internet Trends That Should Matter to You](https://brkmarketing.com/internet-trends-that-matter/) - Keeping an ear to the ground is essential in marketing. With 2019 just around the corner, here are a few marketing trends to keep on your radar.
- [Your guide to the funnel vs. flywheel models](https://brkmarketing.com/your-guide-to-the-funnel-vs-flywheel-models/) - What is the flywheel model, and should you be using it over the funnel model? Read about this new model’s strengths and why you should consider a switch.
- [How Brand Voice Can Upgrade a Business](https://brkmarketing.com/how-brand-voice-can-upgrade-a-business/) - Highlighting causes in your brand voice not only helps improve the community, it reveals a positive brand identity that audiences connect with
- [Pinpointing 2020 Marketing Priorities](https://brkmarketing.com/pinpointing-2020-marketing-priorities/) - With 2020 coming in hot, it’s important to focus on what the new year may bring. Here are 3 marketing priorities for 2020 and how to capitalize on them:
- [Web Design with Psychology in Mind](https://brkmarketing.com/web-design-with-psychology-in-mind/) - Companies constantly use psychology tactics to provoke feelings or a call to action. Here are 3 ways to optimize your website with neuromarketing tactics.
- [All You Need is (Brand) Love](https://brkmarketing.com/all-you-need-is-brand-love/) - Consumers are becoming more passionate about establishing connections with the brands they support. Brand love helps cultivate those connections.
- [3 Ways to Boost Social Media Conversions](https://brkmarketing.com/3-ways-to-boost-social-media-conversions/) - Social media users visit several platforms every day to explore new brands and trends. Here are 3 tips to boost your brand’s exposure and credibility.
- [3 Major Social Media Mistakes](https://brkmarketing.com/3-major-social-media-mistakes/) - Social media is a powerful tool for connecting with your customers, but it’s easy to mess up. Here are 3 mistakes you absolutely should avoid making.
- [The Roles of Integrated Marketers](https://brkmarketing.com/the-roles-of-integrated-marketers/) - A successful integrated marketer must be highly adaptable. Here are 4 vital roles that anyone involved in the industry should strive to fill.
- [What Marketers Should Know About the Holidays](https://brkmarketing.com/what-marketers-should-know-about-the-holidays/) - The holiday season brings with it a major swing in marketing efforts, creating a new opportunity to evolve and better suit the needs of their audience.
- [Why Online Reputation Matters](https://brkmarketing.com/why-online-reputation-matters/) - A good reputation is key to a business’s success and market value. Read more about how brands can take care of their virtual reputation.
- [Why Do Audiences Like Disruptor Brands?](https://brkmarketing.com/why-do-audiences-like-disruptor-brands/) - What makes disruptor brands do so well? BURKE’s Jan Morris dives into the numbers and explains the heart of the appeal behind these disruptors.
- [Why Visual Search is a Vital Tool](https://brkmarketing.com/why-visual-search-is-a-vital-tool/) - Visual search is still in its infancy, but demand has held high. Learn more about this valuable new tool and why you should be set up to track it.
- [The Value of Brand Purpose](https://brkmarketing.com/the-value-of-brand-purpose/) - Brand purpose can make or break a brand. It not only encompasses what a brand does, but explains why; setting it apart and illuminating its driving values.
- [Why Feedforward is the new Feedback](https://brkmarketing.com/why-feedforward-is-the-new-feedback/) - Feedforward is a frequently overlooked form of feedback, asking for input on future improvements. Here’s why you should ask your customers for feedforward.
- [AdWeek’s Key Social Media Analytics Tips](https://brkmarketing.com/adweeks-key-social-media-analytics-tips/) - BURKE recently attended an AdWeek webinar about social media and brand impact, and we’d like to share our top takeaways with you.
- [The Dawn of Digital Ads](https://brkmarketing.com/the-dawn-of-digital-ads/) - Digital advertising is here, and it can already be overbearing for users. An integrated approach can create a more user-friendly and engaging experience.
- [Why Less Can Be More: Marketing Minimalism](https://brkmarketing.com/why-less-can-be-more-marketing-minimalism/) - One of the best weapons to wield in a content-riddled world is minimalism. Minimalist ads are a memorable way to focus audiences on a single message.
- [How To: Hyper-Personalize](https://brkmarketing.com/how-to-hyper-personalize/) - Consumers are becoming increasingly averse to mass-marketing. AI technology helps bypass this, allowing for hyper-personalization tailored to the viewer.
- [How to be Over-the-Top, the Right Way](https://brkmarketing.com/how-to-be-over-the-top-the-right-way/) - Over the Top (OTT) services have reshaped how viewers consume video. Learn why marketers need to adapt to this changing ad landscape.
- [What Marketers Should Expect at the 2020 Olympics](https://brkmarketing.com/what-marketers-should-expect-at-the-2020-olympics/) - All eyes will be on the Olympics, making it a prime target for marketers. BURKE’s Brittany Bradley explains why the Olympics are great for brand exposure.
- [Video Marketing: Make Your Brand 3D](https://brkmarketing.com/video-marketing-make-your-brand-3d/) - Video content can be a real gamechanger for your marketing. BURKE’s Josh Kelley explains just how influential the medium is and why it’s so effective.
- [6 Steps to Better Collaboration](https://brkmarketing.com/6-steps-to-better-collaboration/) - Everything in business traces back to brand. Learn fun facts about branding, why it’s important, and how it can help you achieve your business goals.
- [4 Steps Every Creative Process Needs](https://brkmarketing.com/4-steps-every-creative-process-needs/) - The creative process for business is just that: a process. And it is one that can be broken down into 4 essential steps.
- [How Gen Z Influences Household Purchases](https://brkmarketing.com/how-gen-z-influences-household-purchases/) - A 2019 study revealed just how much Gen Z has impacted decision making for household purchases. Learn about how they should factor into your marketing.
- [The Must-Do's of Web Design](https://brkmarketing.com/the-must-dos-of-web-design/) - Don’t redesign your website without a blueprint. Do make sure that you know which questions to ask and which KPIs to target and track.
- [Adjusting Your Photo Archive to a New Normal](https://brkmarketing.com/adjusting-your-photo-archive-to-a-new-normal/) - COVID impacted nearly every impact of our lives, but our stock photos aren’t updated yet. See how we updated a client’s photo to reflect social distancing.
- [Fill Your Hearts With Christmas Cheer](https://brkmarketing.com/toys-for-tots-christmas-cheer/) - Christmas is coming and it’s time for the annual Toys for Tots Golf Tournament. BURKE wants to send a special thank you to everyone who makes it possible.
- [Social Spotlight](https://brkmarketing.com/social-spotlight/) - Social Media marketing is always trying to go viral. At BURKE, we’d like to highlight a few campaigns that succeeded and spread like wildfire.
- [Podcast Advertising: A Fresh Face in Marketing](https://brkmarketing.com/podcast-advertising-a-fresh-face-in-marketing/) - Podcasts are a relatively new platform, but are they worth the advertising budget? See here why podcast marketing may be an untapped resource for you.
- [3 Types of Effective Emotional Marketing](https://brkmarketing.com/3-types-of-effective-emotional-marketing/) - Emotions are powerful tools in marketing, and emphasizing a message can make an impact. Here are 3 types of emotional marketing and how they can be used.
- [The Art of Timed Advertising](https://brkmarketing.com/the-art-of-timed-advertising/) - Nike’s ad after the 2019 Masters Tournament reminds us of the importance of timing in marketing. Here are four tips for staying ahead of the curve.
- [Why AI Intel is Important](https://brkmarketing.com/why-ai-intel-is-important/) - As Artificial Intelligence develops, understanding its capabilities becomes more essential. David Naspinski explains how AI can be used by marketers.
- [Every Child Deserves a Little Christmas](https://brkmarketing.com/every-child-deserves-a-little-christmas/) - Christmas is a time to spread joy, and BURKE has partnered with the Toys for Tots Program to support underprivileged children.
- [The Three C's of Branding](https://brkmarketing.com/the-three-cs-of-branding/) - To create a lasting impression on consumers, it is crucial to understand the three C's of branding. Learn more about what they are and how to use them.
- [5 Powerful LinkedIn Tactics for B2B Brands](https://brkmarketing.com/5-powerful-linkedin-tactics-for-b2b-brands/) - LinkedIn has become a powerful lead generation tool for B2B companies. Here are five powerful tactics to help you make the most of your LinkedIn strategy.
- [Crafted Campaigns in Honor of National Beer Day](https://brkmarketing.com/crafted-campaigns-in-honor-of-national-beer-day/) - In honor of National Beer Day, BURKE is raising a glass and toasting some of our favorite beer campaigns.
- [Top Super Bowl 2019 Ads](https://brkmarketing.com/top-super-bowl-2019-ads/) - Super Bowl ads often leave a strong impression. Here are BURKE’s picks for the top advertisements from 2019’s Superbowl LIII.
- [Building Trust with Authentic Content](https://brkmarketing.com/building-trust-with-authentic-content/) - Burke’s Amanda Lax explains how customers judge content not only on its quality, but also the transparency and relatability of your messaging
- [The Importance of the Customer Experience (CX)](https://brkmarketing.com/the-importance-of-the-customer-experience-cx/) - What is customer experience? BRK’s Jan Morris details how important it is to centralize CX in her article in the Charlotte Business Journal.
- [A Brand's Secret Weapon: Storytelling](https://brkmarketing.com/a-brands-secret-weapon-storytelling/) - How do companies stand out in the modern market? Storytelling. Learn how marketers use stories to convey a brand’s message and personality.
- [5 Steps to Gathering Useful Data](https://brkmarketing.com/5-steps-to-gathering-useful-data/) - Data is crucial to business, but gathering it can be intimidating. Learn about the five easy steps BRK uses to help streamline and organize the process.
- [The Value of a Well-Fitting KPI](https://brkmarketing.com/the-value-of-a-well-fitting-kpi/) - KPIs are crucial in developing effective business tactics. They need to be customized to fit what your brand needs, not just accepted as common practice.
- [Meeting the Needs of Modern-day Post Production](https://brkmarketing.com/needs-of-modern-day-post-production/) - Equipment ages, but delivering quality video to clients requires reliable tools. See why BURKE updated its storage system to Avid NEXIS Pro.
- [Building Better Client Relationships](https://brkmarketing.com/building-better-client-relationships/) - Long-term business relationships can stagnate. See four things that BURKE does to keep the collaborative spark alive.
- [The Trick and Treat of SEO](https://brkmarketing.com/the-trick-and-treat-of-seo/) - Effective SEO has many tricks and treats. BRK’s Colleen Newlin explains the danger of keyword stuffing and the benefit of a thoughtful SEO strategy.
- [The Purpose of Advertising](https://brkmarketing.com/the-purpose-of-advertising/) - What is the purpose of advertising? At BURKE, we believe that it is to leave an impact on your audience by making them feel something.
- [Video Marketing Trends of 2019](https://brkmarketing.com/video-marketing-trends-of-2019/) - Marketing is constantly evolving. BURKE’s Rick Guile highlights recent changes and his predictions for video marketing trends in 2019.
- [Be More Like Oprah](https://brkmarketing.com/be-more-like-oprah/) - Business lessons come from everywhere. BURKE’s Cara Cooper highlights an important lesson she learned from Oprah.
- [Disappearing Content, Lasting Influence](https://brkmarketing.com/disappearing-content-lasting-influence/) - Content is ephemeral, but its influence lasts much longer. BURKE’s Ali Banuelos explains how you can use short-lived stories to boost your marketing.
- [UX/UI 10 Year Challenge](https://brkmarketing.com/ux-ui-10-year-challenge/) - How has UX/UI design changed over a decade? See for yourself with the 10-year challenge. The contrast is striking.
- [Consumers Prefer Authentic Brands](https://brkmarketing.com/consumers-prefer-authentic-brands/) - How do you build an authentic brand? Meredith Carter’s article in the Charlotte Business Journal breaks down how you can gain your audience’s trust.
- [Going Viral 101: How to Reach a Massive Audience](https://brkmarketing.com/going-viral-101-how-to-reach-a-massive-audience/) - What is the secret to going viral? Burke's Lindsey McBride explains the elements needed to create a successful viral marketing campaign.
- [Cracking the Code of Audience Engagement](https://brkmarketing.com/cracking-the-code-of-audience-engagement/) - Content is essential, but audience engagement is the goal. Brittany Bradley explains how to change your approach to drive audience interaction.
- [Why Customers Prefer Hybrid Experiences](https://brkmarketing.com/why-customers-prefer-hybrid-experiences/) - Digital Marketing is here to stay, but traditional methods should not be neglected. Kyle Toscano explains why BURKE champions a hybrid approach.
- [The Influencer Impact](https://brkmarketing.com/the-influencer-impact-3/) - How have online influencers changed marketing? Colleen Taylor explains why they are relevant and how to incorporate them into your marketing strategy.
- [How to create a B2B marketing plan that gets results](https://brkmarketing.com/how-to-create-a-b2b-marketing-plan-that-gets-results/) - What is a marketing plan and why is it relevant to your business? Meredith Carter explains BRK's considerations when making a plan for B2B clients.
- [Jack's 2019 State of the Union](https://brkmarketing.com/jacks-2019-state-of-the-union/) - CEO Jack Burke explains how BURKE has developed as a company, and how the projects and partnerships of 2019 will shape 2020 and beyond.
- [Jack’s 2018 State of the Union Address](https://brkmarketing.com/jacks-2018-state-of-the-union-address/) - 2018 was a busy year for BURKE Marketing. CEO Jack Burke looks at the year in review and several recent partnerships.
- [How to Build a Successful Brand](https://brkmarketing.com/how-to-build-a-successful-brand/) - Jack Burke's article in the Charlotte Business Journal provides valuable insights on successful brand building strategies.
- [Why Cybersecurity Matters](https://brkmarketing.com/why-cybersecurity-matters/) - While it can be easy to underestimate the value of cybersecurity, BRK urges that you take it seriously.
- [BRK Brings Home Gold at the 2023 Viddy Awards](https://brkmarketing.com/highlighting-our-winning-projects-for-the-viddy-awards/) - BRK's video projects win gold at the prestigious Viddy Awards. Learn more about their award-winning works for their clients and the team behind them.

## Pages

- [Home](https://brkmarketing.com/) - BRK Global Marketing is a leading Charlotte, NC agency providing strategic branding, advertising, design and digital solutions to a variety of businesses.
- [MEP Landing Page](https://brkmarketing.com/mep-landing-page/) - Here's what's happening in your market: A GC just googled ‘commercial electrical contractor Charlotte.’ You didn’t show up. Someone else did.A developer vetting MEP subs checked three websites in 90 seconds. Yours wasn’t one of them.A property manager shortlisted four Greenville plumbing contractors for pre-qualification. You weren’t findable. You weren’t considered.This isn’t bad luck. It’s
- [MEP Landing Page Thank You](https://brkmarketing.com/mep-landing-page-thank-you/) - Thank you for contacting us. We'll be in touch very soon!
- [Construction + Home Services](https://brkmarketing.com/construction-home-services/) - Boost sales with BRK Marketing—expert strategies for restaurant, beverage & foodservice equipment makers that turn products into demand.
- [Healthcare Thank You](https://brkmarketing.com/healthcare-thank-you/) - Thank you.
- [Restaurant + Beverage Thank You](https://brkmarketing.com/restaurant-beverage-thank-you/) - Thank you.
- [Construction + Home Services Thank You](https://brkmarketing.com/construction-thank-you/) - Thank you.
- [Privacy](https://brkmarketing.com/privacy/) - Our Privacy Policy at BRK Marketing outlines how we collect, use, and protect your personal information. Read more about our commitment to your privacy.
- [Digital Marketing](https://brkmarketing.com/services/digital-marketing/) - BRK Marketing offers top-notch digital marketing services including search engine optimization, social media marketing, and email marketing. Contact us today.
- [Services](https://brkmarketing.com/services/) - BRK Marketing offers comprehensive digital marketing services tailored to your business needs. From SEO and PPC to social media and web design, our experts are here to help you unlock your business potential and drive growth.
- [The importance of a good logo design](https://brkmarketing.com/the-importance-of-a-good-logo-design/) - Your logo tells your brand’s story—make sure it speaks volumes. At BRK Marketing, we design logos that capture your essence, connect with your audience, and bring your brand story to life across every platform.
- [Community](https://brkmarketing.com/community/) - See how BRK stays involved and gives back to the Charlotte community. Learn more about its involvement in A Big Heart Foundation and Toys for Tots.
- [TargetedIQ](https://brkmarketing.com/targetediq/) - TargetedIQ™ by BRK Marketing uses data-driven insights, behavioral targeting & custom audience modeling to deliver your message to high-intent consumers.
- [Restaurant + Beverage](https://brkmarketing.com/restaurant-beverage/) - Boost sales with BRK Marketing—expert strategies for restaurant, beverage & foodservice equipment makers that turn products into demand.
- [About](https://brkmarketing.com/about/) - Discover the story behind BRK Marketing, our talented team, and our vision for delivering exceptional digital marketing solutions. Learn more about our expertise and commitment to helping businesses succeed online.
- [Healthcare](https://brkmarketing.com/healthcare/) - BRK Marketing offers healthcare, Pharma, MedTech and medical device companies expertise for strategic digital marketing solutions that elevate your brand in a competitive landscape.
- [Photography](https://brkmarketing.com/services/photography/) - BRK offers comprehensive marketing strategy services to help businesses succeed. Find out how our experts can elevate your brand and market presence.
- [Video Production](https://brkmarketing.com/services/video-production/) - BRK offers award-winning video production services to help businesses create high-quality content for their marketing campaigns. Contact us today.
- [Website Development](https://brkmarketing.com/services/website-development/) - BRK Marketing offers professional website development services to help your business stand out online. Contact us to enhance your digital footprint today.
- [Creative Solutions](https://brkmarketing.com/services/creative-solutions/) - BRK Marketing provides creative solutions for brand development, marketing campaigns, and product design. See how our strategies can elevate your brand.
- [Marketing Strategy](https://brkmarketing.com/services/marketing-strategy/) - BRK offers comprehensive marketing strategy services to help businesses succeed. Find out how our experts can elevate your brand and market presence.
- [Genius Landing Page](https://brkmarketing.com/genius-landing-page/) - Jack Burke offers his expertise in his 10 Quick Steps to Marketing Genius. Get your free PDF copy today.
- [Manufacturing](https://brkmarketing.com/manufacturing/)
- [Manufacturing Thank You](https://brkmarketing.com/manufacturing-thank-you/) - Thank you.
- [Blog](https://brkmarketing.com/blog/) - Stay up to date with the latest about marketing developments, brand design, and effective strategy from BRK’s blog.
- [Work](https://brkmarketing.com/work/) - Explore our impressive portfolio of successful digital marketing campaigns at BRK Marketing. See how we've helped businesses achieve their goals through strategic planning, innovative solutions, and measurable results.
- [Contact Us](https://brkmarketing.com/contact-us/) - Reach out to BRK Marketing about your branding and marketing needs. Contact our team today for a personalized consultation to achieve your business goals.
- [Terms & Conditions](https://brkmarketing.com/terms-conditions/) - test
- [Charlotte Build Expo](https://brkmarketing.com/charlotte-build-expo/) - BRK Global Marketing was pleased to attend the Charlotte Build Expo, and has special offers for other attendees.
- [Sitemap](https://brkmarketing.com/sitemap/) - Discover the comprehensive sitemap for BRK Marketing website to navigate through our content, services, and offerings easily.

## Projects

- [Diversified Innovations](https://brkmarketing.com/work/diversified-innovations/) - Diversified Innovations partnered with BRK Marketing to showcase groundbreaking construction tools with clear, engaging 3D animation videos.
- [Devon Creek](https://brkmarketing.com/work/devon-creek/) - See how BRK reimagined Devon Creek’s brand—creating a scalable identity, marketing assets, and award-winning design to fuel franchise growth.
- [Artisanal Water](https://brkmarketing.com/work/artisanal-water/) - BRK Global Marketing helped Artisanal Water Solutions launch as Charlotte’s premier water filtration provider with a complete brand identity, website and marketing collateral that builds trust, educates homeowners and showcases premium, locally inspired solutions.
- [Carolina West Wireless](https://brkmarketing.com/work/carolina-west-wireless-2/) - BRK powered Carolina West Wireless & Bark Mobile with high-volume, multi-channel campaigns, delivering consistent, award-winning creative across North Carolina.
- [DRNX](https://brkmarketing.com/work/drnx/) - BRK Global Marketing led a full brand refresh, creating a bold new visual identity, digital presence, and physical assets to reflect DRNX’s promise: A Bolder Water.
- [Y2 Yoga](https://brkmarketing.com/work/scaling-up-y2-yogas-digital-transformation/) - Discover how BRK Global Marketing helped Y2 Yoga unify its brand, boost digital engagement and drive growth—resulting in over 132K website sessions, 1.5M+ social impressions and stronger membership conversions.
- [Anthony & Sylvan Pools "Escape"](https://brkmarketing.com/work/anthony-sylvan-pools-3/) - See how BRK's successful "My pool is my escape" campaign for Antony & Sylvan improved lead generation and reduced cost per lead.
- [Thompson](https://brkmarketing.com/work/thompson/)
- [SPX](https://brkmarketing.com/work/spx/) - Discover how BRK used environmental graphics and corporate branding to create an immersive office experience for SPX Technologies, bringing their culture and products to life.
- [Thompson](https://brkmarketing.com/work/thompsons-journey-from-clicks-to-care/) - Discover how Thompson partnered with BRK Global Marketing to turn digital engagement into real-world impact—boosting donations, volunteers and foster care applications through data-driven strategy and personalized outreach.
- [Eastwood Homes](https://brkmarketing.com/work/eastwood-homes/) - See how BRK Global Marketing helped Eastwood Homes, a privately owned and family-run homebuilder headquartered in Charlotte, North Carolina, refresh and modernize their email marketing strategy.
- [Northeast Tool](https://brkmarketing.com/work/northeast-tool/) - See how BRK updated Northeast Tool's site with a user-friendly web design to better reflect their brand identity.
- [NC Poison Control](https://brkmarketing.com/work/nc-poison-control-case-study/) - Discover how BRK Marketing’s video campaign increased awareness and engagement in the NC Poison Control case study.
- [Thompson](https://brkmarketing.com/work/thompson-2/) - Today, Thompson boasts a refreshed identity, expanding digital presence, and multi-state reach—advancing its mission and positioning it for long-term success as the South’s leading trauma-informed care provider.
- [Albemarle](https://brkmarketing.com/work/albemarle/)
- [Legion Brewing](https://brkmarketing.com/work/legion-brewing/) - See how BRK helped Legion Brewing develop its visual design and branding to capture its unique charm.
- [Anthony & Sylvan Pools "Staycation"](https://brkmarketing.com/work/anthony-sylvan-pools/) - See how BURKE’s Staycation campaign helped Anthony & Sylvan recover from an unexpected sales dip, resulting in hundreds of new leads and sales.
- [Anthony & Sylvan Pools Video Campaign](https://brkmarketing.com/work/anthony-sylvan-pools-2/) - See how BURKE’s social media campaign for Anthony & Sylvan increased brand awareness, increasing organic impressions and follower growth.
- [SUGAR Donuts](https://brkmarketing.com/work/sugar-donuts/) - SUGAR Donuts needed to update its website after changing from a food truck to a retail store. See how BRK’s design and style doubled its traffic and sales.
- [Ingersoll Rand](https://brkmarketing.com/work/ingersoll-rand-2/) - Ingersoll Rand asked BRK to create a paid and organic social media strategy. See how our campaign boosted their following and engagement rate.
- [Akoustis](https://brkmarketing.com/work/akoustis/) - Akoustis Technologies tasked BRK with developing a full brand identity. See the impact of BRK’s comprehensive multichannel launch campaign.
- [Mercedes-Benz Vans](https://brkmarketing.com/work/mercedez-benz/) - Mercedes-Benz Vans needed an agency to take their auto photography to the next level. See how we delivered by capturing the brand’s manufacturing elegance.
- [Tokai Carbon](https://brkmarketing.com/work/tokai-carbon/) - Tokai Carbon sought out BRK to develop a new website. See the video and site design we used to help them better share their products and brand.
- [Benchmark](https://brkmarketing.com/work/benchmark/) - Benchmark asked BURKE to create identities for its different divisions. See the branding support, graphics, and videos we made for them.
- [Continental](https://brkmarketing.com/work/continental/) - Continental approached BURKE for a recruitment campaign. See what we did for their documents, photography and video to better capture their identity.
- [Briye](https://brkmarketing.com/work/briye/) - In this case study, Briye needed a full rebrand to modernize their identity. See how BURKE updated their logo and web design to really help them shine.
- [Famous Toastery](https://brkmarketing.com/work/famous-toastery/) - Famous Toastery needed a new website. In this case study, see how BRK updated their web design with a new layout, video and custom photography.
- [BASF](https://brkmarketing.com/work/basf/) - Learn about how BRK Marketing helped BASF create a successful awareness campaign to attract new customers and reengage past ones.
- [Charlotte 49ers](https://brkmarketing.com/work/charlotte-49ers/) - See how BRK’s graphic design work has been applied to UNC Charlotte’s Athletic Annual Report for more than a decade.
- [Carolina West Wireless](https://brkmarketing.com/work/carolina-west-wireless/) - In this case study, see how BRK's multichannel marketing campaign helped Carolna West Wireless improve its market share.
- [Crown Pest Control](https://brkmarketing.com/work/crown-pest-control-digital-campaign/) - Discover how BRK’s strategic marketing campaign helped Crown Pest Control increase brand awareness and attract new customers in this insightful case study.
- [Food Lion](https://brkmarketing.com/work/food-lion/) - Discover how BRK's video services helped Food Lion enhance their social media marketing strategies through this insightful case study.
- [APA Paris](https://brkmarketing.com/work/apa-paris/) - Explore how BRK Marketing developed a website for APA Paris, featuring innovative web design solutions that helped enhance user experience and engagement.

## Jobs

- [Paid Media Specialist](https://brkmarketing.com/burke_job/paid-media-specialist/)
- [Video Production Internship](https://brkmarketing.com/burke_job/video-production-internship/) - Launch your marketing career as a Social Media Intern at BRK Global Marketing. Gain hands-on experience creating content, managing campaigns, and analyzing performance across platforms while working with a collaborative marketing team.
- [Social Media Intern](https://brkmarketing.com/burke_job/social-media-intern/)
- [Videographer/Editor](https://brkmarketing.com/burke_job/videographer-editor/) - We are seeking a talented and creative Videographer/Video Editor to join our team.
- [Web Developer (WordPress/PHP)](https://brkmarketing.com/burke_job/web-developer/)
- [Vice President of Sales](https://brkmarketing.com/burke_job/vice-president-of-sales/)

## Categories

- [Blog](https://brkmarketing.com/category/blog/)
- [Articles](https://brkmarketing.com/category/articles/)

## Tags

- [Content Marketing](https://brkmarketing.com/tag/content-marketing/)
- [SEO](https://brkmarketing.com/tag/seo/)
- [social media marketing](https://brkmarketing.com/tag/social-media-marketing/)
- [influencer marketing](https://brkmarketing.com/tag/influencer-marketing/)
- [Mindset](https://brkmarketing.com/tag/mindset/)
- [Business](https://brkmarketing.com/tag/business/)
- [marketing strategy](https://brkmarketing.com/tag/marketing-strategy/)
- [generational marketing](https://brkmarketing.com/tag/generational-marketing/)
- [multichannel marketing](https://brkmarketing.com/tag/multichannel-marketing/)
- [baby boomers](https://brkmarketing.com/tag/baby-boomers/)
- [AI Search](https://brkmarketing.com/tag/ai-search/)
- [Local SEO](https://brkmarketing.com/tag/local-seo/)
- [Google AI Overviews](https://brkmarketing.com/tag/google-ai-overviews/)
- [Google Business Profile](https://brkmarketing.com/tag/google-business-profile/)
- [Digital Marketing](https://brkmarketing.com/tag/digital-marketing/)
- [Small Business Marketing](https://brkmarketing.com/tag/small-business-marketing/)
- [Charlotte Marketing](https://brkmarketing.com/tag/charlotte-marketing/)
- [AI SEO](https://brkmarketing.com/tag/ai-seo/)

## Work Categories

- [Case Study](https://brkmarketing.com/work_category/case-study/)
- [Web](https://brkmarketing.com/work_category/web/)
- [Creative](https://brkmarketing.com/work_category/creative/)
- [Video](https://brkmarketing.com/work_category/video/)
- [Digital](https://brkmarketing.com/work_category/digital/)